Multimodal Discourse Analysis Of Virtual Reality Tourism Products

With the rapid progress of science and technology,Virtual Reality technology has rapidly swept many fields including tourism industry.The addition of virtual reality technology subverts the production process,discourse structure and experience mode of traditional tourism,and provides visitors with a virtual environment with a sense of presence,interactivity and immersion,so that tourists can feel the immersive experience of the immersive experience.The concept of virtual reality tourism appeared in the1950 s.Since then,the discussion and practice of virtual reality tourism products have never stopped.Virtual reality of tourism products as dominated by visual multimodal discourse,compared with the traditional tourism,in the virtual reality technology under the blessing of virtual reality tourism products will be what kind of uniqueness in terms of discourse,as well as in virtual reality tourism products,under the action of a new type of discourse on the content of the virtual reality tourism products to produce the problem such as what kind of impact thought-provoking.Based on the analysis framework of visual grammar proposed by Kress and Van Leeuwen,the multi-modal discourse structure and characteristics of virtual reality tourism products are studied.The specific form of virtual reality tourism products is defined as:based on the real landscape,virtual reality technology is used to build a virtual tourism environment,and tourism experience needs to be realized through auxiliary equipment.First,in view of the virtual reality tourism products refining discourse structure and visual grammar theory,sums up the suitable for the analysis of the virtual reality tourism products category,secondly,from the discourse structure of the virtual reality tourism products and elaborates the visual syntax analysis from two aspects,the virtual reality of tourism product and the traditional tourism difference and uniqueness make a summary,in the end,Reflect on the impact and problems of virtual reality tourism products.After theoretical review,it guides the practical creation of virtual reality tourism product design,and provides references for content optimization and form innovation of current virtual reality tourism products in the process of creation in the fusion analysis of multi-modal discourse analysis theory and virtual reality tourism products.