| The traditional folk customs of Lingnan Awakening Lion Culture is one of the beautiful landscapes in Lingnan culture.It is a folk art activity with unique charm that is compatible with Lingnan culture.Lingnan lion lions can be seen everywhere in Lingnan,which profoundly affect people’s behavior,life and thinking,and because of the unique regional culture,they have attracted widespread attention and related issues in cultural tourism,celebrations,and art research.Research and application by experts and scholars.Therefore,in the Lingnan region where the tourism industry is developing rapidly,the highly representative Lingnan lion shape has played a positive and positive role in developing the Lingnan lion culture,innovating brand image design,and promoting the development of the regional tourism industry.Its research It has profound value in commercial,cultural and artistic aspects.Based on the regional culture,the design and application of tourism product brands can be used to improve and optimize the tourism product market.This article is based on the “Lingshifang” tourism product brand as an actual research project.First,it conducts a large amount of data research and field surveys on the relevant tourism product brand content and Lingnan Awakening Lion culture.It establishes a certain knowledge background and sorts out related theoretical research.Analyze how the Lingnan Awakening Lion element can better display its key characteristics in the later design application,so that the actual research project has more theoretical support.Secondly,based on the design and application of the tourism product brand based on the Lingnan Awakening Lion culture,by fully digging the Lingnan Awakening Lions local cultural resources,in-depth research and analysis of the external and internal characteristics and color characteristics of the Lingnan Awakening Lions,the traditional Lingnan Awakening Lion cultural elements are highly regarded.Summarize and re-temper.Finally,innovatively combine the tempered Lingnan Xingshi modeling elements with modern design methods to design a more modern aesthetic brand image of tourism products.While expressing Lingnan Xingshi modeling,it also expresses the beauty of brand design and makes it pass on.Excellent traditional cultural connotation,showing the new art image of Lingnan Awakening Lion culture.The actual research on the project of "Lingshifang" brand design,in addition to intuitively spreading Lingnan’s awakening lion culture and show the artistic style of Lingnan’s awakening lion,it is also conducive to building local tourism brands and establishing brand awareness of tourism products in Lingnan culture,which can promote local The development of the tourism product industry provides ideas and discusses the construction of Lingnan’s local characteristics of "non-heritage" brands.It can promote the traditional culture,inherit and protect the culture of Lingnan Lions while promoting the economic development of regional tourism and shaping a good Lingnan.Tourism culture and artistic image promote the communication and exchange between different traditional cultures in China. |
