Research On The Impact Of Chinese Traditional Cultural Concepts On Entrepreneurship

Entrepreneurship is the driving force for economic growth,which helps reduce the cost of information acquisition and use in market transactions,promotes the quality of economic growth,and improves market transaction efficiency and social utility.Most of the small and medium-sized enterprises in China are family-owned enterprises.They are deeply influenced by traditional cultural concepts in their business activities.They have management concepts and social networks with Chinese traditional cultural characteristics.This article studies the mechanism and impact of Chinese traditional cultural concepts on entrepreneurship and risk-taking,and provides a more important basis for selection to promote mass entrepreneurship and innovation,and helps to understand and encourage entrepreneurial behavior.Nowadays,companies have made significant progress in basic management and basic system construction.Sustained competitive advantages,corporate culture,corporate strategy and other long-term development mechanisms have achieved certain results,but the entrepreneurial spirit regarded as the most fundamental development momentum is still It is relatively weak,and the market environment,cultural environment,institutional environment and financial environment still need to be continuously improved.Entrepreneurship can be seen as the accumulation of cultural capital.The formation of traditional cultural concepts is mostly affected by the local culture and family environment,which has a direct impact on the establishment of their own will quality and the formation of social networks.Endogenous institutional theory holds that after cultural concepts enter people’s ideology,people will conduct behavioral activities in accordance with the requirements of this ideology.When people expect this behavior to be a common knowledge,they will know that people Informal system of behavior.Based on the cultural environment,this article selects 9 indicators from the fivedimensions of filial piety concept,fertility concept,marriage concept,family concept and family concept,and obtains the score of traditional cultural concept.Based on the2013,2015 and 2017 China Household Finance Survey(CHFS)data,a binary discrete Probit model was used for regression analysis to further study the impact of traditional cultural concepts on entrepreneurship and risk-taking spirit of entrepreneurs,and to judge traditional Chinese cultural concepts Whether it promotes or inhibits entrepreneurship is of practical significance in promoting the deepening of "double innovation" work.The research in this paper found that traditional cultural concepts have a positive and significant role in promoting entrepreneurship and entrepreneurship,but have no significant impact on entrepreneurial spirit.Among them,the influence of "home" culture in traditional cultural concepts on entrepreneurship is particularly prominent.Traditional cultural concepts have different influences on entrepreneurial entrepreneurship in different regions.Entrepreneurship in the central and western regions is greatly affected by traditional cultural concepts,while eastern regions are least affected by traditional cultural concepts.