Research On The Realization Path Of The Tourism Developmental Of Intangible Cultural Heritage From The Perspective Of Social Entrepreneurship

In recent years,under the guidance of the concept of productive protection,many regions have carried out the developmental of productive protection of intangible cultural heritage and found that tourism developmental is an effective way of productive protection of intangible cultural heritage.It has been proved through practice that some tourism developmental models have certain limitations in some aspects when they are used for developing intangible cultural heritage.Because there are various problems in the traditional business model in the development of intangible cultural heritage,tourism companies need to rethink a reasonable intangible cultural heritage tourism developmental model to ensure the sustainable development of intangible cultural heritage tourism and realize society a win-win situation of benefits and economic benefits.Social entrepreneurship is an innovative way to solve social problems or meet social needs,which provides a new development path for the tourism developmental of intangible cultural heritage through its unique business model characteristics.Not only can creative transformation of intangible cultural heritage and enhance the market competitiveness of business entities,but also further innovate the intangible cultural heritage in accordance with the development trend of the times.This article uses this as an entry point to explore the relationship between social entrepreneurship and intangible cultural heritage tourism development from the perspective of social entrepreneurship,and hopes to find more effective path of tourism developmental of intangible cultural heritage.This research uses case study method and interview method to carry out exploratory research with tourism enterprises as research objects.Based on case analysis,this article restructures the social entrepreneurial business model analysis framework,the value proposition,key resources,key business,and profit model of the social entrepreneurial business model are clearly defined.;it is verified that the value proposition of social entrepreneurship and resource allocation can promote the development of intangible cultural heritage tourism;based on the findings of the study,it proposes relevant strategies for the development of intangible cultural heritage tourism through social entrepreneurship.