Research On Self Media Platform Design Of Guangxi "March 3" National Festival Based On Interactive Concept

There are many folk festivals in China.Besides the well-known Spring Festival,Lantern Festival,Dragon Boat Festival and Mid-Autumn festival,there are some minority folk festivals which are not well known.In addition,well-known ethnic festivals can also bring local economic and social benefits to a certain extent.Therefore,to choose the best mode of transmission for the inheritance of such national festivals is an important issue for the development of the inheritance of national festivals and the solution of the local economy.In view of this,this paper face "die""March 3rd" in guangxi ethnic festivals to carry on the design research,at the festival since the media platform as the research object,and the field investigation and tease out "March 3rd" the custom of the folk song festival culture and the development course of depth resolution since the spread of the media platform advantage as well as the interactive type from the media,the main reference jonah berger,professor in his book"the crazy-let your product,thought,behavior like a virus invasion,the summary of relevant theory;STEPPS principle is used to analyze the psychological hierarchy model of the audience in the communication process of we media,and policies are put forward.This paper looks at the design and construction of "March 3rd" we media platform in guangxi from the perspective of emotional dimension and audience psychological level model,and explores the theoretical construction of interactive we media platform with national theme.Due to the lack of interaction and experience in the spread of folk songs,this paper focuses on the design of we media platform for ethnic festivals so that users can experience more independent interaction and emotional experience of we media platform.First of all,based on the concept of interactive media architecture,so as to build up "the audience psychological hierarchical model" as the research framework and implementation method,by discussing the affective dimension about audience psychology cause interactive media platform to build the hierarchical model and the feasibility of combining theoretical analysis from the media platform for the development of the national holiday.Based on the advantages and disadvantages of the current national theme we-media platform,this paperintroduces the use of the audience’s psychological hierarchy model to construct the national festival we-media platform,which will make the contents considered in the design process more comprehensive.Moreover,the concept of the audience’s emotional dimension runs through the design process to strengthen the search for the emotional interaction experience of the users of the we-media platform of ethnic festivals.In combination with the four levels of the audience’s psychological hierarchy model,such as "cognition,demand,achievement and conformity",and the four factors of "culture,experience,feedback and sharing" that we media platforms need to display,the analysis is carried out.Then,it analyzes the four steps of "seeking,interaction,transformation and information sharing" of the interactive media concept in the construction of "we media platform" of guangxi "March 3rd" ethnic festivals,so as to guide the construction of "we media platform" of guangxi "March 3rd" ethnic festivals.In addition,this paper attaches importance to the proper treatment of cultural factors in the construction of "we media platform" for guangxi "March 3rd" ethnic festivals,and analyzes the relevant principles in the construction,so as to further explore the value and significance of "we media platform" for guangxi "March 3rd" ethnic festivals.In practice,it is necessary to pay attention to the characteristics of expression forms and information sharing,which all affect the specific content of the construction of "we media platform" for guangxi "March 3rd" ethnic festivals.Finally,based on the concept of interactive audience psychological theory framework of hierarchical model,the guangxi "March 3rd" national festival "found the problem" and "problem solving" the design process of actual operation,and through practice in guangxi in the concept of argument based on the interaction "March 3rd" national holiday since the media platform design,the feasibility of design,in order to provide more diversified and liberalization of national holiday since the choice of media platform design design direction.