Study On The Development Of "Zhuang March Three" Festival Cultural Tourism In Longsheng County,Guangxi

At present,the traditional natural landscape tourism can no longer meet the needs of the vast number of tourism consumers,many tourism consumers have a strong demand for cultural tourism,consumers are no longer satisfied only with the pleasure of seeing the scenery.And more want to get spiritual sublimation through cultural tourism.National traditional festival cultural tourism is undoubtedly a form of tourism to meet the needs of the vast number of tourism consumers for cultural tourism.It allows tourism consumers to enjoy the beautiful natural landscape at the same time.Feel the spiritual satisfaction brought by the traditional festival culture in the region.The integration of national traditional festival culture and tourism can not only enrich the cultural connotation of tourism products,but also contribute to the development and inheritance of regional traditional festival culture.In recent years,the government,theorists and tourism-related enterprises of Guangxi Zhuang Autonomous region have made unremitting efforts to promote the development of Guangxiundefineds tourism industry,continuously excavate the value of national festival culture,and make unremitting efforts for the integration and development of festival culture and tourism.Positive results have been achieved.In this context,Guangxi Longsheng Autonomous County(hereinafter referred to as Guangxi Longsheng)has also carried on the active exploration to the national traditional festival culture and the tourism fusion development.The integration of national traditional festival culture and tourism reflects a trend of tourism development and is the inevitable choice of regional tourism development.Taking the development of traditional festival culture tourism in Longsheng,Guangxi as the research object,this paper closely focuses on the theme of the development of National Traditional festival culture and tourism integration,first expounds the relevant concepts and basic theories involved in this study,and secondly,the general form,basic conditions and the development of National Traditional festival cultural tourism The value generated is systematically analyzed.The general forms of the Development of festival cultural tourism have the common development of resources,complementary product functions and Common market expansion,the necessary conditions are policy support,matching resources,consumer audiences are the same,the value of realization has social,economic and spiritual value;Thirdly,the cultural tourism resources of "Zhuang nationality March three" in Longsheng of Guangxi are combed and Longsheng " Zhuang nationality March Three " festival cultural tourism present situation,existing problems and reasons to carry on the research;finally put forward Guangxi Longsheng National Traditional Festival culture tourism development Strategy.