Research Of Hospital Brand Image Design Under The New-Media

Along with the prosperous development of economy,the science and technology has been continuously innovated and broken through under the promotion of economy,and the new media technology is emerged accordingly.The appearance of new media can meet the diverse experience and demands of customers,as well as affect the living method of people in a subtle manner,the medical service has played a greatly important role in the development of national people’s livelihood,due to the economic level of China has been continuously improved,people also have higher expectation to the life in the new times,thus people’s demands to the medical service also have changes.The development of medical service is realized by relying on the scientific and technical means,and developing the medical brand also has the profound significance to promote the progress of society.This paper mainly studies the brand image design under the new media,through illustrating the development history and obvious advantages of new media,it analyzes the large shocks produced from the appearance of new media to the traditional media,as well as reflects the necessary trend and important significance of brand image design under the application of new media.This paper is mainly based on the research of hospital brand image design under the new media,in the course of research,it takes the excellent new media brand image design as the case.It applies the methods e.g.survey,case study,literature research,cross-subject research etc.,as well as studies and summarizes the research experience and achievements of predecessors.On the basis of analyzing the specialties of medical service,the current status and existing problems for the development of hospital brand,it integrates the concepts and methods of constructing the hospital brand.Under the guidance of methods and theories,it performs the practice of hospital brand image design,the design practice selects the Maternal and Child Health Branch with the representativeness for the design,it performs the research from the aspects e.g.dynamic design of brand image,innovation of brand promotion content and innovation for the route of transmission of brand etc.Through the profound research to the hospital brand image design under the new media,it identifies the new problems of hospital brand under the new media that obstacle the sustainable development of brand so as to conclude the improvement strategy of hospital brand image under the new media.It also carries out the improvement and innovation from four aspects including positioning,content,propaganda and service.It researches that the hospital image design under the new media is the necessary guarantee for improving the medical service,is the only route of brand image design,as well as the necessary requirement of social development.It is expected that the application for the brand image design under the new media can be continuously promoted and innovated along with the development and demands of times in the future.