Research On The Construction Of Visual Tension In Dynamic Poster Design

Dynamic posters are a new form of visual expression created under the trend of digital vision.Based on the traditional static posters,dynamic posters add the concept of time and strengthen the factor of spatial expression.It uses dynamic form to add narrative and interest to the poster content.With the continuous improvement of people’s exploration of visual form language,and the increasing richness of media means,the quantity and quality of dynamic posters have been greatly improved.Visual tension is the "force" inherent in the language of poster form,which plays an important role in the communication of dynamic poster content.This paper attempts to explore the factors affecting the construction of visual tension of dynamic posters,and on this basis,formulates the method of visual tension expression of dynamic posters,and creates the "Ultimate Mortise and Tenon" series of dynamic posters.The dynamic poster takes the structural characteristics of mortise and tenon as the logical origin of the dynamic poster content expansion,and expresses the understanding of mortise and tenon connection,sequence and construction in dynamic form.Firstly,the concepts of dynamic posters and visual tension are defined,the cognitive perception process is analyzed,and the factors affecting the perception of dynamic poster tension are explored.Second,the analysis of dynamic poster cases,summarize the method of dynamic poster tension performance,and combine the method with design practice,so that the theoretical method can better guide the practice.Then,the analysis of dynamic poster cases,summarize the method of dynamic poster tension performance,and apply the method to the design practice.Finally,review the design process,summarize the gains and losses,consider how to realize the combination and transformation of modern design and traditional culture,and use various ways to pass on traditional culture.