Research On The Governance Of Tourism Cultural Space In Yuanjia Village,Shaanxi Province Under The Domination Of The Government

At present,China’s tourism industry has entered a golden age of rapid development.The proposition of the era of integration of culture and tourism has made the whole tourism market bright spots frequently,and cultural and tourism activities have diverse and exciting moves.The new demands of mass tourism and the new format of smart tourism are constantly promoting the iterative and service upgrade of the tourism industry,and the mode of tourism is moving from simple sightseeing to a leisure vacation mode.Among them,traditional rural tourism,with the return of pastoral and poetic feelings as the eye-catching point,has become the sustenance of urban people’s rural complex.The strategic plan for rural revitalization under the leadership of the government vigorously promotes rural human settlements,infrastructure,spiritual civilization and other undertakings.The development of rural cultural tourism provides an inherent growth force for rural cultural tourism.In the field of academic research,Western space production theory provides a scientific theoretical perspective for the study of tourism space.Concepts such as tourism space,cultural space,and tourism cultural space under the guidance of cultural and tourism integration policies have gradually attracted the attention and attention of the academic community.A new paradigm of tourism space research from the perspective of space production.The development history of Yuanjia Village plays a leading and exemplary role in rural tourism.The deconstruction of its tourism cultural space will help it better inherit and develop its own regional culture,and pay attention to the spatial production of the village in the process of tourism commercialization.And the practical problems and dilemmas of governance.In this context,using the empirical case of Yuanjia Village tourist destination to explore the production practice and mechanism of tourism cultural space under the leadership of the government has become the starting point of this article.Based on the research results on the production and governance of tourism and cultural space at home and abroad,this paper conducts in-depth research on the"Guanzhong Impression Experience Site" of Yuanjia Village,and selects government officials,local villagers,foreign merchants,tourists and other subjects to conduct in-depth interviews.Using spatial production,cultural space,cultural reproduction,new public management and other related theories to analyze the specific content of Yuanjia Village’s cultural space production under the leadership of the government.And further on the basis of analyzing the spatial form of Yuanjia Village’s cultural tourism,it expounds the reproduction situation of Yuanjia Village’s tourism cultural space under the leadership of the government from the three dimensions of perceived,conceived and lived tourism cultural space.Based on this analysis,the production and governance dilemmas of Yuanjia Village tourism cultural space,including the deficiencies in the management system,are analyzed.Finally,in response to the summarized problems,try to establish a cultural tourism service guarantee mechanism that takes government guidance as the macro-control and encourages the participation of multiple subjects,optimizes the spatial structure of tourism culture in the village,digs in-depth local cultural resources,attaches importance to the integration of local contexts,and improves tourism services To promote cultural inheritance and improve cultural ecology as the goal-oriented development of tourism destinations,stimulate the endogenous force of tourism development in Yuanjia Village,and enhance the value of cultural tourism in the village.