| The popularization and application of the Internet has brought more opportunities for the improvement of the efficiency of public cultural services.The construction of public digital culture has become a new development direction in the establishment of demonstration areas of public cultural service system.With the increasing demand for cultural services through the Internet,public cultural services have changed greatly from service facilities,service content,service mode and so on.How to use the technical advantages of the Internet to solve the current common problems of low utilization rate,low participation rate and awareness rate of public cultural service facilities,and then realize the equalization of public cultural services,has become a hot topic of concern.On the basis of studying the content of public cultural service system and analyzing the influence of Internet,this paper puts forward the path of universal promotion of public cultural service system under the influence of Internet in theory,and then selects Kunshan as a specific case for empirical research.The first part is the theoretical part.By analyzing the concepts of public cultural services,this paper analyzes the construction of public cultural service system from the perspective of theory and practice,and summarizes the four aspects of service facilities,service content,service subject and service efficiency,and then analyzes the impact of the Internet on these four aspects,including the virtualization of facilities,the digitalization of content,the diversification of subjects and the accuracy of efficiency.In the end,we use the experience of relevant cases for reference and propose the universal path.The second part is the empirical part.On the basis of combing the background and basic characteristics of Kunshan public cultural service construction,through questionnaire survey,spatial analysis,field research and other ways,from the four perspectives of service facilities,service content,service subject and service efficiency,this paper analyzes the achievements,existing problems and reasons of Kunshan public cultural service construction under the internet background,and puts forward the specific promotion of Kunshan public cultural service.The upgrading path includes the interconnection of traditional facilities and virtual facilities,digital innovation of public cultural content resources,multi-agent participation in Internet "cultural crowdfunding",and strengthening the effective connection of cultural supply and demand supported by big data.The third part is the conclusion part,which focuses on the shortcomings of the article and the direction that can be improved in the future.Mainly on the basis of the existing research,expand the scope of analysis,include the public cultural service policy and legal protection,financial protection and other contents,and further refine the promotion path of the public cultural service system under the influence of the Internet. |
