A Comparative Study Of Weibo Communication Between Sichuan Opera And Yue Opera

Chinese operas carry the cultural blood of the Chinese nation for thousands of years and are the treasures of traditional Chinese culture.However,with the advent of the new era,operas are facing the problems of aging audiences,backward communication methods,and loss of survival and communication contexts.The inheritance and development of traditional operas has been frustrated and difficult to move forward,especially local operas,which are almost speechless in the development and inheritance of modernization.Therefore,how to carry out publicity and promotion in combination with today’s new media platform,build a new period of traditional opera network communication ecosystem,make the traditional opera more in line with the current communication context,form a benign spread of traditional opera on the Internet platform,and realize traditional opera culture The creative transformation and innovative development of ours is a problem that we need to solve urgently.This article takes Sichuan Opera Weibo and Yue Opera Weibo as examples,compares the operation status and communication effect of Sichuan Opera and Yue Opera Weibo,tries to find out the deficiencies of Sichuan Opera in Weibo communication by comparison,and uses The more effective Yue opera is the starting point,and it provides constructive suggestions for the Weibo communication of Sichuan opera.This article mainly includes four aspects.The first part is based on the research status of drama culture and traditional culture at home and abroad,the development status of new media,and put forward the research ideas and research methods of this article;The dissemination content,dissemination form,and dissemination characteristics of Bo Xiqu indicate that the new media environment has unique conditions for the inheritance and development of traditional opera.Seizing the tide of new media,carrying new media’s propaganda channels,and attracting more young groups to discover opera,pay attention to it,and even love opera are the key to the development of traditional opera culture in the new era.The third part is the most important part of this article.Through comparative research,on the macro level,through the analysis of typical cases,it outlines the survival picture of Sichuan Opera and Yue Opera on the current Weibo platform;on the micro level,through the potential users and An in-depth investigation of fans of Sichuan Opera and Yue Opera to understand the attitudes and cognition of the audience on the spread and development of opera culture in the new media era.The fourth part,based on the results of comparative studies,draws out the deficiencies of Sichuan Opera in the development of new media platforms such as Weibo and proposes operational countermeasures adapted to its inheritance and development.By comparing the operation profiles and audience perceptions of Sichuan Opera and Yue Opera,the author found that Yue Opera has effectively spread on Weibo platform and successfully constructed interactive circles to achieve the innovative development of Yue Opera on new media platforms.However,the development of Sichuan Opera’s new media is still in its infancy,its communication and promotion are weak,and Sichuan Opera’s online aphasia is serious.It is an important topic that the Sichuan opera industry should face squarely to promote and promote the traditional Sichuan opera in line with the current communication context and to realize the creative transformation and innovative development of the Sichuan opera.