The Study On The Transmission Path Of Hebei Clapper Opera Under The New Media Environment

Hebei Clapper Opera is one of important local operas in Hebei province.It was approved by the State Council as one of the first batch of national intangible cultural heritage projects in 2006.Hebei Clapper Opera has unique vocal arts,profound cultural connotation,and artistic charm,which is an indispensable part of opera types in our country.In the 21 st century,with the rapid development of market economy and people's rapid pace live,fewer people can think of the traditional performances of the opera on the stage.Besides,the rise of the various forms of culture has made a big impact on the development of Hebei Clapper Opera,whose development is faced with the serious situation.The author thinks that Hebei Clapper Opera,as a state-level non-material cultural heritage,has its value and characteristics of development.It is necessary to strengthen its spreading and protection,expand the influences and improve its popularity.It is not only its own development needs,but also the needs of the development of our country and nation.In this paper,the author does research on the main spreading path of Hebei Clapper Opera by using questionnaire survey and in-depth interviews and other research methods,from the perspective of communication studies under the new media environment.Under the new media environment,its spreading is still in the form of stage performance as the main path.The speading ways of media tend to be obviously imbalanced with fewer TV showes about Hebei Clapper Opera and there is no TV programs which is given priority to Hebei Clapper Opera;with feweri professional websites;in the present situation of the spread of new media platforms,such as WeChat and Webo,official platforms are less active than personal subjects,etc.There are still some problems in the transmission of Hebei Clapper Opera under the existing transmission route: the content of the communication is single,only with some famous rendition excerpts,lacking related knowledge and the introduction of actors,etc.;the bad mode of transmission,which means some opera troupes do not have its own Weibo or WeChat platform,etc.By studying the present condition of Hebei Clapper Opera under the new media environment,the author makes efforts to solve the existing problems and puts forward meaningful suggestions to the way of spreading:All major consortia should take the responsibility of disseminating the main body and actively expand the dissemination of Hebei Clapper Opera on the new media platform;optimize the distribution methods of Weibo and WeChat to improve professionalism and authority;make full use of new platforms such as quick hands and singers,and give full play to Horner's influence,hoping it could attract people's attentions and expand its influences.