Research On Regional Cultural Image Shaping In Food Documentary

When General Secretary Xi Jinping creatively expands and improves the original three self-confidence with the proposition of cultural self-confidence,it determines that cultural construction must become an important aspect of the future development of the Party and the country.Culture is an important component of social consciousness and comprehensive national strength.The socialist cultural system with Chinese characteristics is a complex built jointly by Marxism and traditional Chinese culture,and the regional culture,which occupies an important position in traditional culture,has naturally become an indispensable part of the socialist cultural system with Chinese characteristics.It can not only cultivate the unique competitiveness of each region in the form of differences,It can further inherit and carry forward China’s excellent traditional culture,promote Chinese traditional culture to go abroad,compete with other countries’ excellent culture on the world stage,and show the unique charm of Chinese culture.As an important carrier of regional cultural image,food documentaries have produced many excellent works in recent years,and have become an important means of spreading Chinese culture and telling Chinese stories.Food documentaries with food as the narrative subject will not only show the unique color,fragrance,shape and production skills of different foods,but also deeply explore the cultural treasure and historical value contained in various foods,display the unique food customs and regional culture of each region,and reproduce them through various audio-visual means,so that the audience can cross the screen and have an emotional eye contact with the place where food is popular.In addition,the main audience of the food documentary is the mass consumption level.The attribute of the mass consumption level determines that it has its own natural advantages in the dissemination of regional cultural image.Therefore,in the area of regional cultural image shaping,the food documentary can narrow the distance with the audience from a civilian perspective,cater to the preferences of the audience,and contribute to the effective dissemination of regional culture.Based on narratology and communication theories,this paper analyzes how food documentaries shape and spread regional cultural images.The first part mainly combs and summarizes food documentary and regional culture.On the one hand,it defines the concept of food documentary and expounds the creation characteristics of food documentary.On the other hand,it defines the concept of regional culture and analyzes the documentary value of regional culture and its presentation in food documentary.In the second part,the author analyzes how to build regional cultural image of food documentary from the perspective of narrative,mainly from the perspective of narrative and narrative structure.In the third part,the author mainly explores how food documentaries strengthen the shaping of regional cultural image from the audio-visual perspective,and analyzes from the two aspects of picture language and sound language combined with related works.The fourth part focuses on the analysis of the current food documentary communication strategy of regional culture,from the three aspects of communication content,audience,communication channels for a specific analysis,to explore how food documentary can spread regional culture more effectively and widely.