A Study On The Cultural Identity Of Dongzhai Residents In Zhaoxing From The Perspective Of Community Participation In Tourism

Cultural identity is an important basis for community participation in tourism development and an important support for the inheritance of ethnic traditional culture.The enhancement of cultural identity can not only promote the sustainable development of tourism in ethnic villages,but also strengthen the sense of belonging,pride and acquisition of residents.At the same time,it also provides a strong support for the prosperity and prosperity of ethnic traditional culture.In recent years,ethnic village tourism is facing the crisis of cultural identity in the process of rapid development,which puts forward new doubts about the continuation and development of ethnic traditional culture.Zhaoxing Dong village in Guizhou is a typical mountain village in southwest China.It has the reputation of "the first village in Dong Township ".It has unique natural resources and colorful ethnic culture.It is the best choice to develop the tourism of ethnic villages.The tourism development of Zhaoxing Dong village must rely on the local ethnic culture with a long history,and the inheritance and development of ethnic culture can not be separated from the cultural identity of the community residents.In other words,residents’ cultural identity is an important cornerstone of the continuation of Zhaoxing Dongzhai ethnic culture,and ethnic culture is the core and soul of realizing the sustainable development of tourism.Therefore,it is very necessary to improve the cultural identity of residents.The research shows that the strength of community participation in tourism is positively related to the cultural identity of residents.The higher the degree of community participation,the stronger the awareness of cultural identity of residents,and vice versa.Therefore,in the process of tourism development,Zhaoxing Dongzhai urgently needs to enhance the cultural identity of residents by strengthening community participation,and lay the foundation for the development of tourism in ethnic villages to a healthy road.In view of this,from the perspective of community participation in tourism,this paper explores the factors that hinder the development of cultural identity of residents in Zhaoxing Dongzhai,and puts forward the path to enhance community participation in promoting the cultural identity of residents in Zhaoxing Dongzhai.And then for other areas of ethnic villages to provide practical suggestions.Through questionnaire survey,field survey,qualitative analysis,multi-disciplinary cross-research methods,using the tourism anthropology theory,the cultural identity of the residents of Zhaoxing Dong village is systematically studied.According to the analysis of the data obtained,the factors that hinder the cultural identity of the residents of Zhaoxing Dong village are the lack of community culture construction,the lack of community tourism elite,the strong influence of foreign culture,the low level of residents’ participation,the commercialization of ethnic culture,and the homogeneity of ethnic products.If these problems do not attract attention,in the long run,it will inevitably affect the healthy and long-term development of tourism in Dongzhai ethnic villages.Therefore,there is a need to enhance the cultural identity of the population by enhancing community participation,strengthen the ability of residents to participate in tourism,enhance the right of residents to speak in the field of tourism,strengthen the awareness of residents to participate in tourism,and ensure the maximization of residents’ interests.Based on this,this paper puts forward the following six countermeasures: first,strengthen community participation to strengthen community culture construction;second,cultivate community tourism elite by enhancing community participation;third,enhance residents’ cultural self-confidence by enhancing community participation;fourth,enhance community participation to enhance residents’ right to speak;fifth,shape multi-Dong culture by enhancing community participation;and sixth,inherit ethnic traditional culture by enhancing community participation.