Research On Tourism Development And Protection Of Intangible Cultural Heritage Of Ethnic Minorities

As an important part of Chinese history and culture,intangible cultural heritage is the treasure of Chinese culture.With the development of social economic civilization and the improvement of living standards,cultural tourism is favored by the masses,and intangible cultural heritage is an important carrier of cultural tourism development.As a kind of cultural heritage,folk festivals of intangible cultural heritage of ethnic minorities mainly rely on the living inheritance of ethnic groups,which has the characteristics of non reproducible and non renewable.Its unique ethnic cultural style is of great commercial value when it is integrated into the tourism market.However,in the process of development and utilization,if we do not have enough grasp of its history and culture Excessive development will lead to the destruction of its spiritual essence and impact and destroy the minority culture.This paper selects the "March 3" Folk Festival of she Township in Wencheng County as a case,through the literature analysis method,consulting and collating data,expounds the history and origin of the "March 3" Folk Festival as a whole,specifically analyzes the development situation of the "March 3" Folk Festival of she Township in Wenzhou and Wencheng County,combined with the theory of ethnic cultural authenticity protection and sustainable development.Through on-the-spot investigation,oral interview and understanding of the activity planning plan from the organizer,this paper analyzes the positive and negative effects of the "March 3" folk festival in she township of Wencheng County,such as the insufficient grasp of the cultural authenticity,the failure to form a greater cultural and tourism brand influence,the low quality of festival tourism,the convergence of content,and the insufficient protection of she culture.Based on the survey results,this paper analyzes the existing problems,designs a questionnaire for investigation,and uses SPSS reliability and validity test and factor analysis method to analyze the data of the questionnaire.Through the data,this paper further demonstrates the impact of the tourism development of "March 3" folk festival in she Township,and grasps the contradictions in the process of cultural tourism integration tourism development,In order to explore the effective way of combining the protection and development of intangible cultural heritage of ethnic minorities,the paper puts forward some suggestions for sustainable development,such as the protection and development of authenticity,strengthening the participation of the masses,building the characteristic brand of cultural tourism of she Township,and improving the protection system of she culture.