| In recent years,the non-heritage cultural and creative market has developed rapidly,and the non-heritage cultural and creative products are highly sought after and loved by consumers due to their artistic and practical characteristics.Integrating traditional cultural elements into products protects and innovates traditional culture,and also drives the development of regional economy.In recent years,a number of outstanding non-heritage creative cases have been pouring out.As a traditional folk art,Laokhekou New Year wood-block prints are still weak in inheritance and protection after more than a decade of development due to various reasons,and their development direction is still single.In 2018,Laohekou New Bureau of Culture and Culture gave clear instructions on the development direction of Laohekou New Year wood-block prints in the past five years.Since then,the cultural creation and design development of Laohekou New Year wood-block prints has entered the fast track supported by the government.At present,the cultural and creative industry of Laohekou New Year wood-block prints is in the embryonic stage of development.The quality of the cultural and creative design products is uneven,and the large-scale brand effect has not yet been formed.Therefore,the brand image design for the emerging cultural and creative products of Laohekou New Year wood-block prints is an inevitable demand for its development.This topic aims to find out the problems that affect the development of Laohekou New Year wood-block prints and their cultural and creative products by combing the development status of Laohekou New Year wood-block prints and their cultural and creative products.Through the brand image design of the cultural and creative products of Laohekou New Year wood-block prints,the cultural elements of Laohekou New Year wood-block prints are symbolized and the cultural and creative products are branded.In the hope of this design practice,to explore the solution to the problems of brand building and image development in the early stage of the development of new non-heritage cultural products. |
