The research of this subject is based on the protection,inheritance and innovation of the Hua County New Year wood-block prints,taking the idols in the Hua County New Year wood-block prints as the research object,and using creative transformation design to explore the contemporary value and cultural connotation of the wood-block prints.From the perspective of creative transformation design,the study of Hua County New Year wood-block prints and its application has far-reaching significance for both the traditional craft itself and the development of creative transformation design.This thesis expounds the research on the creative transformation design of Hua County New Year wood-block prints from four aspects.The first chapter starts from the research background of Hua County New Year wood-block prints,determines the research method and content by exploring the research purpose and significance of the creative transformation design of Hua County New Year wood-block prints,and thus determines the basic idea of the research on the creative transformation design of Hua County New Year Wood-block prints.The second chapter firstly summarizes the origin of the development of Hua County New Year wood-block prints,the classification of themes and the process of production,summarizes and analyzes the artistic features of the New Year pictures such as modeling,composition and color,and compares the differences with other New Year pictures horizontally.Then,it focuses on the interpretation of the patterns of deities and figures in Hua County New Year wood-block prints from the aspects of "shape" and "meaning".Let the broad masses of people have a more intuitive understanding of the unique features of Hua County New Year wood-block prints;The third chapter expounds the creative transformation design,mainly exploring the application of creative transformation design in New Year pictures from the aspects of value analysis and design thinking mode,so as to help the cultural reconstruction of Hua County New Year wood-block prints by means of creative transformation design.Then,the case analysis method is used to investigate the existing products of Hua County New Year wood-block prints creative transformation design on the market,and the questionnaire survey is used to grasp consumers’ cognition and purchase demand for the products,so as to explore the feasibility of the creative transformation design of New Year paintings idols.The fourth chapter applies relevant design principles and methods to the application design practice of the creative transformation of the characteristics of the statues and figures in the New Year pictures,designs the creative transformation design products that meet the esthetic and practical needs of modern people,and makes contributions to the sustainable development of intangible cultural heritage,traditional folk art,folk protection and handicrafts.Through this creative transformation design,it opens a new vision for the inheritance and development of Hua County New Year wood-block prints,which is not only conducive to promoting local economic development,but also plays a role in promoting the promotion of Hua County New Year wood-block prints.In this design process,the author mainly based on traditional culture,combined with modern elements for innovative use,make it more sense of The Times and artistry,in order to contribute to the innovation and development of Hua County New Year wood-block prints. |