Research On The Application Of Shanxi Shadow Puppet Artistic Elements In Brand Visual Image Design

With the changes of the times and the continuous development of digital media,the ways people obtain information in daily life have become diverse.Under this development trend,the spiritual needs of the public are constantly increasing,and the reception of brand information is becoming more and more critical.Competition between the two is gradually fierce.How to improve the recognizability of the brand,occupying a place in the market has become the most important task of brand visual image design.The content and form of traditional brand image design are too single and lack cultural added value.The development of modern design cannot be separated from national culture.The core of the connotation,through the excavation of excellent traditional cultural creative design elements,the continuous enrichment of the expression of the brand image,the delivery of the brand concept,and the promotion of the brand image more communicative.Shanxi shadow puppet culture,one of the outstanding traditional arts in my country,has a long history,profoundness,and unique artistic value.Its artistic elements can inject new vitality into the brand image design.The brand visual image design absorbs shadow puppet elements and provides more for shadow puppetry.A diversified new approach to multi-inheritance protection.This article aims to take the brand visual image design as the starting point,and take the extraction of Shanxi shadow puppet art elements as the breakthrough point to conduct in-depth discussion and research on the methods of applying traditional cultural elements to modern brand visual image design,and to explore new forms and brand visual design.A new method of national cultural inheritance and innovation.The content is mainly elaborated from the following aspects.First,through the reading and sorting of literature and books,the concept of brand visual image design is explained,and its development trends and requirements are summarized.The importance of the application of traditional cultural elements is combed through domestic and foreign related brand cases.Secondly,it conducts research on the theory of Shanxi shadow puppet art,and summarizes the origin,evolution,modeling characteristics and artistic value of Shanxi shadow puppetry.It starts with the three aspects of modeling language,color language and dynamic visual language of shadow puppets and summarizes the following elements.Extract and innovate methods to make basic preparations,seek common features that can be used for reference in brand visual image design,and summarize the shadow puppets from four angles of influence on brand cultural connotation,brand image,traditional cultural inheritance and communication methods,and contemporary aesthetic concepts.The necessity of fusion and innovation of artistic elements and brand visual image design.Finally,explore the application strategies of Shanxi shadow puppet graphic elements in brand visual image design,and comb through the use of shadow puppet elements in terms of graphic deconstruction,modeling refinement,hollow carving conversion and interactive design,and then use the creative form of modern design to compare Shanxi shadow puppet art The elements are summarized and innovated,and the shadow puppet element application strategy is applied to specific brand cases for design practice.