Research On Visual Design Of Urban Waste Classification Information Based On Express Packaging

Waste classification is an urgent measure to be carried out under the current environmental situation.With the need of urban development,waste classification policy has gradually become mandatory.Due to the late start of waste classification in China,the internal force drive of individual for waste classification in the "strong policy" environment needs to be further established.First of all,we need to understand that the purpose of waste classification is not only to enable users to consciously classify,but also to achieve waste reduction,and the key factor to achieve waste reduction is to return to the user’s own sense of responsibility and environmental behavior.However,the current research on the behavior and consciousness of waste classification in China mostly exists in the theoretical discussion under the background of public management,and the research on the design guidance of public behavior is relatively less.Information visualization design,based on the process of information transmission,has a certain impact on people’s behavior in public space,and plays an indispensable role in promoting the order and convenience of social space.Therefore,this paper attempts to integrate information visualization design into garbage classification publicity for discussion.This paper selects three cities in the different process of garbage classification as reference,using the role of information visualization design theory in public space,trying to expand the publicity of garbage classification through design.By using the methods of literature research and case analysis,this paper combs the current situation of waste classification,compares with the countries with mature classification,and analyzes the problems existing in waste classification publicity.At the same time,it summarizes and analyzes the experience of other countries,from the user’s point of view,through the observation of the life situation,introduces the ready-made products closely connected with the user’s life-Express as the propaganda carrier,and applies the garbage classification propaganda information to the express packaging.In order to explore the possibility of the impact of information visual design on public behavior,establish the link between the knowability and execution of users’ garbage classification information,so that users who are used to garbage mixing for a long time can gradually change the garbage classification behavior from external drive to internal drive.Finally,based on the experimental design method,through the analysis of excellent design cases,combined with the theory and method of information visualization,this paper designs the garbage classification visual publicity materials with express packaging as the carrier,in order to provide a design promotion idea for the current urgent need to establish the garbage classification consciousness with internal driving force,and contribute to China’s environmental protection.