Research On Brand Visual Image Design Of Yunnan Aiwei Art Museum

Today,when the country advocates "cultural confidence" and vigorously develops the cultural industry,the construction and development of art museums have also entered a fast lane,and galleries,art museums and museums have sprung up all over the country,which shows that the development of China’s cultural industry has entered a new stage.These galleries,art museums and museums are responsible for improving the quality of the whole people,inheriting positive energy and carrying out cultural exchanges between China and foreign countries.At the same time,it has become one of the cultural business cards of the city where it is located,with high visibility.Based on the field investigation of Yunnan Aiwei Art Museum,a non-state-owned Art Museum,this paper puts forward a set of brand visual image design scheme according to the operation status and visual image problems of the museum.First of all,in the face of the problem of visual image,give Aiwei Art Museum a set of systematic brand visual image design scheme;Second,implement it into the design practice to reflect,make up for the lack of Art Museum in brand visual image design,improve and optimize the Yunnan "Aiwei Art Museum" brand visual image.Finally,from the perspective of "brand operation" and "consumer",combined with the actual situation of "Aiwei Art Museum" in Yunnan,this paper studies and analyzes the operation methods of excellent art museums at home and abroad,specifically from improving experience and service projects,developing collections and cultural and creative products,developing members and volunteer groups,skillfully using new media and Art Museum app,and strengthening the surrounding cultural industries and museums Five operation strategies,such as international cooperation,are proposed for the operation and management of Art Museum,and the brand construction of Yunnan Aiwei art museum is continuously optimized.Finally,the non-state-owned Art Museum brand and visual image with Yunnan local characteristics will be formed,so that Yunnan "Aiwei Art Museum" can develop better in the future,and strive to become one of the cultural business cards representing Kunming and even Yunnan.