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The Research On Developing Strategy Of CC Company

Posted on:2018-06-22Degree:MasterType:Thesis
Country:ChinaCandidate:T JinFull Text:PDF
GTID:2505305891997659Subject:Business Administration (MBA)
Abstract/Summary:PDF Full Text Request
With the increasingly globalization of economy and the gradual formation and perfection of China’s socialist market economic system,the market is becoming more and more vigorous in the pursuit of spiritual culture.To animation IP market,for example,according to statistics,China’s two dimensional population is expected to total 30 million to 80 million.Due to the high quality content of the demand,to create a good original IP,China’s animation industry is a very important part of development.CC Culture Communication Co.,Ltd.is a animation company,the rapid development of the industry in the era of opportunities of pragmatic development,through the analysis of the internal and external environment of the corporate development strategy,in order to improve the effectiveness of the company’s business decisions,and in the anime IP market success.So the paper market competition orientation in CC culture dissemination limited company as the starting point,the overall domestic animation market segmentation and dynamic cartoon industry as the research background,through the analysis of the development path of the mature market at home and abroad,so as to determine the company’s strategic positioning and future strategic objectives.Rely on IP creative source,gather all aspects of the industry chain,forming a production Committee jointly developed animation works.Increase the company’s internal construction,and strengthen their own creative atmosphere,to attract more creative talents to join,to build the country’s largest animation IP source.
Keywords/Search Tags:CC Company, Dynamic comics, Development Strategy, SWOT Analysis, Strategic Management
PDF Full Text Request
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