Under The New Generation Of Anime Aesthetic Appeal Of New Media Animation Design Strategies

With the progress and development of society, the new media has become a mainstream mode of transmission of the present era. And in the "new generation" are under the age of new media, are bound to be affected and with its distinctive mark; at the same time to grow up in a pluralistic and diverse "cultural soil" They have also become the world's 21 major groups, their aesthetic gradually penetrated into the mainstream of contemporary social tastes. But after animation art from traditional media to new media technology platform into a new form of artistic expression animation- new media animation. At the same time, "new generation" of network technologies and their acceptance of new things is much more than other ages crowd.Cenozoic aesthetic in a certain layer of the new media and animation direction plays a very important role in the link. Aesthetic "new generation" of anime what kind of demands, and with what effect on the new media animation? This article will be to explore the issue.Animation art had extended extends to many areas of our lives, it has already gone beyond its original meaning of the traditional concept, more and more people to use the animation of the behavior and gradually formed a kind of can affect our daily lives unique behavior, and its significance has risen to an art phenomenon. In the animation art of penetration, people's aesthetic experience rich, more aesthetic horizons wide wide. In a wide range of animation guide even aesthetic value,aesthetic concepts, aesthetic psychology have had to change. So there would be counterproductive in these aesthetic animation art aesthetic taste. How to meet the "new generation" anime cartoon aesthetic aesthetic needs is the moment an important issue. At the same time, technological development brought about by technological innovation as the current aesthetic trends bring greater challenges.All we need to arrive at a more appropriate answer in the new generation of groups, new media animation were rational science studies, especially the study of "new generation" of the anime aesthetic value will have a great impact. And people make corresponding reflection, usually after obtaining specific image perception. As people at the time of the sensing target will reflect on the meaning of life origin, to Lenovo's own experience in the encounter, which summed up their own inner introspection and reflection, to ponder until the sublimation of the overall value of thesurvival of the human world. Animation art as an aesthetic object figurative, in particular aesthetic experience eventually be incorporated into the universal aesthetic value system, which in itself is an aesthetic appeal. Therefore, this article on the conception of new media in the era of this node, in order to analyze the "new generation" aesthetic needs through the "new generation" of the anime aesthetic appeal, as well as its immediate impact of new media animation, as well as " new media animation " aesthetic research, particularly their aesthetic value of the study, in order to improve the aesthetic character of Chinese animation to provide some reference and reflection for the future of China's animation industry to provide some feasible ideas.