Design And Application Of Culture APP In Cave 254 Of Mogao Grottoes

Under the background of cultural consumption upgrading,Dunhuang cultural digital industry has entered a new stage of development.As an important part of Dunhuang culture,Dunhuang Culture APP is a carrier of culture and historical memory,and a bridge between Dunhuang culture and its audience.The digital communication mode of Dunhuang culture not only brings profits for Dunhuang Mogao Grottoes,but also provides unique and personalized experience for audiences.However,there are still some shortcomings in the design of culture APP in the market,which makes the research on the design of culture APP more and more urgent.This paper consists of five chapters.Firstly,according to the current situation of cultural research in Mogao Grottoes,the cultural content of Cave 254 is redefined after analysis and collation,and the artistic forms of Cave 254 are divided from the perspective of aesthetics.Based on the analysis of the dual connotations of the fresco stories,the internal and external understanding of the content of the fresco is analyzed.Secondly,in view of the current problems of some products of Dunhuang Culture APP,such as relatively simple content,lack of aesthetic awareness and poor functional experience,this design content is constructed based on the survey of users’ needs,and three principles are proposed based on the content of the work,including the principle of "mass aesthetic" : By integrating audio-visual senses and users’ aesthetic needs and wishes,the problem of the lack of aesthetic value of cultural APPs in Cave 254 is improved.The principle of "cultural communication" is to improve the effect of cultural communication through the selection of mainstream content and the guidance of the Buddhist view of good and evil.The principle of "market first",focusing on the popularization of interesting knowledge,online and offline linkage operation mode,reasonable feedback of user information,improve the marketing effect.At the same time,according to the above principles,the author puts forward the element extraction strategy:forming aesthetic style,improving the taste of products and breaking the dilemma of product homogenization;Color collocation strategy: refining color decorative,symbolic,fusion and freehand;Interactive experience strategy: balance science popularization and entertainment,upgrade user services.Thirdly,the theory is applied to practice,the design method is reflected and condensed,and the conceptual design,element design,interaction design and interface design of the work,as well as the practical process and concrete results of the final work are presented.Finally,summarize the overall design,and put forward the design reflection and future prospects of this design.