Body And Mind Language Between Movement And Stillness

Yoga originated in ancient India more than 5,000 years ago.It is slow,graceful and emphasizes the balance of body and mind.As a kind of modern sport that coexists fitness and aesthetics,cultivation of one’s body and mind,yoga has attracted great attention in both developed and developing countries,and has a profound cultural background and development history.However,in the rapidly developing modern society,brand gene has been paid more and more attention,and has become one of the most important parts in the development of enterprises.This will certainly put forward higher requirements for the development of yoga in the brand visual image.In this context,how to carry out brand positioning is an important issue in the fierce market competition.The research of this topic "melt yoga" is a brand visual research based on virtual yoga brand.In the process of yoga practice,the body’s explicit movement,the flow of energy in the body and the change between movement and movement are designed as the entry point.In order to better optimize the yoga market,solve the existing problems as the starting point of "harmonious yoga" is committed to a scientific brand effect for a comprehensive brand planning,visual image system upgrade design.In order to improve the majority of yoga institutions due to the weak brand awareness caused by the problem,so that yoga this fitness exercise can be scientifically and effectively spread,and improve its overall aesthetic appeal.This paper,the first chapter is preface,the second chapter presents the cultural background and development course of yoga to yoga culture of five thousand years of development has carried on the introduction of generalized comb,and will be used as the carrier of its spread to China since the western han dynasty,Chinese characters culture fuses,highlighting the uniqueness of the brand and the characteristics of the culture,The third chapter is the offline field research and analysis of the"Rong Yoga" brand.Through the course experience of other yoga institutions and the questionnaire survey of consumers and targeted groups,the case of brand culture and brand concept is deeply analyzed,which provides a favorable theoretical and practical basis for the follow-up design of"Rong Yoga".The fourth chapter is the "Rong Yoga" brand visual image design application,to improve the existing yoga industry problems and brand visual image system design and innovation has a certain reference.The research methods used in this paper include literature survey,field survey,interview,questionnaire survey and comparative analysis.The research results of this paper is to lead the domestic yoga enterprises to enhance brand awareness,build brand uniqueness and innovation,effectively spread brand culture and brand concept,to provide better visual experience and consumption experience for consumer groups.At the same time,it really promotes the benign development of yoga industry and the scientific communication of yoga culture.