Research On The Visual Image Design Of Hui Yoga

With the development of society and the economy,the pace of urban life continues to accelerate,and the public’s demand for fitness has reached a new level.According to the joint press conference on sports industry statistical data held by the China General Administration of Sport and the State Statistical Bureau,from 2014 to 2018,the annual average growth rate of China’s sports industry has reached 25.67%.The Yoga industry and related industry(apparel,attachments,online platforms,etc.)are developed rapidly.Visual identity design is based on the enterprise culture and concept and is devoted to the promotion of brands through design.On this basis,how to decide brand positioning is an important issue in the fierce market competition is the most significant problem.This paper takes "Hui · Yoga" as a research object."Hui · Yoga" is a famous brand in the local area.However,the lack of enterprise brand visual identity design that leads to it lacks the ability to compete with other equivalent yoga brands.This paper will combine the enterprise design status of "Hui · Yoga" and the actual status to carry out the brand redesign to win the initiatives in the market competition.One chapter is the introduction.Two chapter introduces the background and development analysis of yoga culture through the in-depth learning on yoga culture,combining the specific analysis of the development process in China and "indigenization".Three chapter is the survey and analysis of the "Hui · Yoga".Through ground visits and questionnaire surveys of "Hui · Yoga" enterprise,the enterprise culture and concept are analyzed in-depth,and the membership structure is explored,which provide the advantageously theoretical basis for the subsequent design.The fourth chapter is the application of the visual image design of "Hui · Yoga",which includes asking questions about the existing design,implementing the redesign and displaying the results through solutions.The research methods used in this paper are the literature survey method,ground survey method,interview method,questionnaire survey method,and the method of comparative analysis.The research results of this paper are to clarify the market positioning of the enterprise,effectively spread the enterprise culture and enterprise concept,and provide the users with better visual and consumption experiences.