Multi-dimensional Design And Research Of The Ancient City Brand Image Based On Regional Culture

Under the background of the policy orientation of the pilot revival of the thousand-year-old ancient city in Zhejiang Province and the development of the ancient city brand,Chongde Ancient City,as one of the first thousand-year-old ancient city revival,now needs to help the revival of the ancient city with branding and enhance its cultural confidence.Therefore,with the ancient city and brand image design as the main research objects,the brand status and regional cultural characteristics are described,and the problems of missing visual system,low popularity and low influence of the brand image are obtained.In this paper,through the brand image design strategy and application for the ancient city of regional culture brand development path,analyze the ancient city in the brand multidimensional design application status and case analysis,to "two-dimensional visual expression,three-dimensional space construction,multidimensional emotional needs,multidimensional technology,multidimensional derivative spread" multidimensional field fusion feasibility analysis.Construct the brand positioning and style of Chongde ancient city,data mining and analysis of its regional cultural characteristics,combining the strategic method of brand image design and the practice of brand design of Chongde ancient City,form the "external model of brand image design",and proposing the expression method of brand image of ancient city design in five dimensions.Based on regional cultural visual symbol elements,using technical dimension program tool color data collection,summarizes the ancient city of chong DE brand color set,and brand image based system design,applied to the APP interface,website interface,cultural story advertising,brand IP image,cultural creativity surrounding,brand culture with gift store brand image multidimensional design.Verification the rationality and feasibility of theoretical results from the practice of brand image design,and provide reference and reference significance for the brand construction of other ancient cities.This paper due to combined with multiple fields still to be investigated and progress,the ancient city brand design construction is a point process,such as can use of modern science and technology digital virtual VR,AR,MR multidimensional form in the new era of development and progress and heritage retained,to the ancient city brand image shaping more fresh,to improve the overall quality of the ancient city,drive the ancient city of economic development.