Exploring The Infatuation Of Packaging Design In The Post-modern Context

The pace of modern society is getting faster and faster,and people’s pressure is also increasing,especially the only child born after 1990,who has a strong sense of loneliness in the face of the complexity of life,and they appear to be closed-off in social aspects,in Life,the Internet has become their main means of communication,so they lack company,and the "childish" image and characteristics can let people weaken the mood of loneliness,let them feel relaxed and happy,forget the reality of fatigue.It has the post-modern characteristics of deconstruction and mixture.The author finds that the young people’s childish psychology is very common.This kind of social phenomenon is closely related to the changes of the Times.The word "childishness" in the post-modern context,is the meaning of adult children,with the English word "Kidult" to explain the childlike adult,so the image of the cute is more easily accepted by the public,it is the simplest and most exaggerated representation of meaning.Language,clothing,entertainment can be seen for contemporary young people to vent their emotions and interest in the lovely visual language.In today’s market for the "naive" style of design is also mostly product design and clothing design,and in China’s instant noodle packaging design "naive" is blank.The author applies the "naive" visual language to the design of food packaging,so that consumers can enjoy the "service" that product packaging brings to consumers after they buy food,it can satisfy emotional needs on a visual level while enjoying the food.