Research On Design And Development Strategy Of Brand Virtual Idol

As the metaverse and virtual digital humans have attracted widespread attention around the world,the Chinese government has also attached great importance to virtual digital humans.In the 2035 vision plan,it is pointed out that efforts should be made to promote the wide application of new information technologies such as 5G,big data,cloud computing,artificial intelligence,virtual reality and augmented reality in media,culture and other industries.In the environment of digital transformation and deep integration of the information industry,brand virtual idols,as one of the important categories of virtual digital humans,can be used as carriers of various new information technologies to promote the transformation of China’s brand ecology towards intelligence and digitalization.At present,as a new species and new medium,brand virtual idols are facing problems such as difficulty in creation,high cost,low sense of existence,insufficient degree of personalization,and overly homogeneous design.Faced with this situation,this article conducts research on brand virtual idols,and explores how virtual idols can help brands expand their business potential and export brand culture and ideas.The definition,connotation and category of brand virtual idols are explored through the literature research method;the development status and existing problems of brand virtual idols at home and abroad are analyzed through case study and comparative research methods,and the core value and emotional value of brand virtual idols are excavated.On this basis,a practical design method is provided for the brand to develop virtual idols:Facing the problem of relatively single personality of brand virtual idols,brands can integrate unique brand connotation and culture into the design and development process of virtual idols,so that It has a unique identity and personality,which enhances its sense of identity;the brand can also break the homogeneous design dilemma by creating an image appearance with unique memory points,and enhance the recognition and attractiveness of virtual idols;Through technical elements such as interactive immersion and intelligent personification,the interactive experience between brand virtual idols and users can be enhanced,and users’ stickiness and loyalty to the brand can be improved.Through in-depth research and discussion on the design methods and technical elements of brand virtual idols,this article helps brands make better use of virtual idols as a new medium,realize brand communication and marketing innovation,and achieve the purpose of further promoting brand development,transformation and upgrading.