Research On The Efficiency Improvement Of Government Purchasing Public Cultural Services From The Public Perspective

"Improve the public cultural service system,improve service efficiency" and "vigorously implement the project of culture benefiting the people,improve the level and efficiency of basic public cultural services" are the new requirements put forward in the reports of the 18 th and 19 th National Congress of the Communist Party of China,which point out the direction for the development of public cultural services and promote the formation of a new pattern of public cultural services.With the continuous promotion of the supply side reform in the cultural field,government purchase has become one of the important supply forms of public cultural services,and the improvement and optimization of its service efficiency has become an urgent issue to be explored.First of all,this paper combs the relevant literature of government purchasing public cultural services at home and abroad,analyzes the relationship among government efficiency,government performance and government efficiency,expounds the connotation of government purchasing public cultural services efficiency,and lays a theoretical foundation for this paper under the guidance of new public service theory,polycentric governance theory and information resource allocation theory.Secondly,on the basis of the existing research,this paper constructs the evaluation index system of the government’s purchase of public cultural services,and selects Changsha County in Hunan Province as the research object to evaluate the government’s purchase of public cultural services.The results show that the effectiveness of Changsha County Government in purchasing public cultural services is above the medium level,but there is still room for improvement.At present,the problems existing in the government’s purchase of public cultural services are the lack of guarantee of capital investment,the need to strengthen service capacity,the need to improve service efficiency,the insufficient market competition and the low level of public awareness.Finally,based on the research results,in order to further improve the efficiency of government purchasing public cultural services,government departments need to guarantee capital investment and manage government costs;With the help of social forces,improve service capacity;Enrich service types and improve service efficiency;Optimize the competitive environment and maintain social justice;We should strengthen publicity and improve public satisfaction.This paper aims to improve the efficiency of government purchasing public cultural services and promote the effective docking of supply and demand.