Research On The Special Program Of "Liyuan Chun" "Beautiful Country Sing"

Television opera is one of the evolutionary forms of opera.Among the TV opera programs in my country,the "Liyuan Chun" column of Henan Satellite TV is representative,and it is the head IP of the TV opera program in Henan Province.For many years,Liyuan Chun" has been based in Henan.After years of deep cultivation of content and reform and innovation of form planning,it has formed a large and loyal user group,which is well received by the market and audience.In 2020,"Liyuan Chun" has conducted in-depth cooperation with the Henan Provincial Department of Culture and Tourism,planning a new broadcast season "Beautiful Country Sings" special program under the background of cultural and tourism integration,which represents "Liyuan Chun" in the Internet era.New exploration of planning and operation.This article takes the "Beautiful Country Singing" special program as a research entry point,and researches and analyzes the preliminary planning,content arrangement,expression form,and communication operation of the "Beautiful Country Singing" special program.The research background and research status of "Liyuan Chun" are sorted out,and the research methods and theoretical basis of this article,as well as the difficulties of significance are introduced.In the first chapter,the development process of "Liyuan Chun" is introduced,and the special program "Beautiful Country Sings Together" is introduced.,And analyze the location and planning of the recording venue,including the guidance of program planning: implement cultural and tourism integration,inherit folk art culture,promote local characteristics,promote rural revitalization,spread patriotism,and promote cultural self-confidence;in the second chapter This article focuses on the analysis of the content creation and adaptation characteristics of "Beautiful Country Singing",mainly including: based on the feelings of the homeland,cultural and tourism IP linkage,tracing the original character of the Liyuan Chun,and famous folk artists.The third chapter of this article is about "Singing a Beautiful Country" Analyze the form of expression,from the four parts of hosting a duel attracting attention,guests partnering to show hometown,operas and songs to show local characteristics,and live broadcasts to help development.The fourth chapter is to analyze its operation strategy,mainly including media matrix linkage preview,ingenious design of micro variety shows,live broadcast conversion funnel,and prime time broadcast.The last chapter summarizes the enlightenment of "Sing in the Beautiful Country" to TV drama programs.