Research On Interactive Drama From The Perspective Of Cultural Consumption

The improvement of aesthetic needs,the advancement of media technology,and the tolerance of the cultural consumption market provide the basis for the emergence and development of interactive dramas.The emergence of interactive dramas not only meets the spiritual consumption needs and expectations of cultural consumers,but also promotes the development of cultural consumption.As a product of cultural consumption,interactive dramas are closely related to cultural consumption in terms of production and creation,as well as in terms of dissemination and distribution.The interactive drama has a strong "personal customization" color,which makes cultural consumers feel the production concept,consumption concept,style and form different from the previous cultural products,and the interactive drama brings cultural consumers a real sense of participation and immersion.The unique drama viewing experience,interactive narrative mode and repeatable consumption form have greatly attracted and guided the attention and subjective initiative of cultural consumers,and have produced a positive impact on the diversification of cultural products and the prosperity and stability of the cultural consumption market enhancement.The research of this paper is mainly divided into five aspects.The first is a summary overview of the concept and characteristics of cultural consumption,the definition,development status and characteristics of interactive dramas,which lays the foundation for the subsequent chapters of research.The second is to discuss the inner consumer psychology process of cultural consumers before their consumption behaviors by analyzing the interactive drama to give cultural consumers the immersive experience,deepening of thinking,participation and release of emotions and emotions,and exploration and thinking of self-consciousness.The third is to meet the consumption expectations of cultural consumers by integrating interactive options with genre elements and interactive narrative mode,and bring a new compensatory experience,attracting the attention of cultural consumers.In the state of high popularity of the Internet,the creators of interactive dramas use online social media for publicity and marketing,which caters to the online social habits of cultural consumers,and gives them the right to dominate the plot,so as to drive cultural consumers to produce corresponding consumption behaviors.The fourth is the symbolic consumption of cultural consumers in pursuit of IP text re-creation and virtual contact with film and television stars,and the personalized consumption of cultural consumers in order to obtain individual and social identity.The fifth is to put forward future prospects in terms of content creation,industry environment and economic benefits of interactive dramas.