| In order to solve the problems in the theatrical distribution of art films in China and meet the viewing needs of art films of Chinese audiences,China has explored various forms of art film screening since the beginning of the 21 st century.Among them,Nationwide Alliance Of Arthouse Cinemas was established in 2016.After five years,it has accumulated a lot of experience in the distribution and screening of art films,and has become the mainstay of China’s art film screening force under the background of the rapid expansion of China’s film market.However,the development of Nationwide Alliance Of Arthouse Cinemas is not smooth.The special organizational form of its virtual cinema and the organizational nature of its own public welfare community also hide some hidden dangers and some urgent problems under its achievements.With the help of field theory,this paper combs the work content of Nationwide Alliance Of Arthouse Cinemas in detail,summarizes the operation characteristics in the field presented in the work of Nationwide Alliance Of Arthouse Cinemas in the past five years,in order to summarize the work experience of Nationwide Alliance Of Arthouse Cinemas,and puts forward targeted suggestions on this basis.This paper is divided into three chapters.The first chapter mainly combs the development history of China’s art film screening and Nationwide Alliance Of Arthouse Cinemas.Through combing the history of art film screening in China,it is found that the problems faced by art film screening in China are film supply,cinema scheduling,audiences and so on.On this basis,it investigates what effective attempts and beneficial results Nationwide Alliance Of Arthouse Cinemas has made to solve these problems.The second chapter analyzes the daily operation,capital exchange and consumer consumption habits in the field of Nationwide Alliance Of Arthouse Cinemas from the field theory.First:summarize and analyze the operation logic and current situation of the three activities of film selection,film promotion and film screening in the field of Nationwide Alliance Of Arthouse Cinemas.Second: summarize and evaluate the ways,methods and efficiency of capital exchange among filmmakers,cinemas,audiences and the main body of Nationwide Alliance Of Arthouse Cinemas.Third:through the questionnaire survey,this paper analyzes the consumption habits of the consumers of Nationwide Alliance Of Arthouse Cinemas,and summarizes the consumption characteristics of the consumers of Nationwide Alliance Of Arthouse Cinemas.Based on the analysis of the second chapter,the third chapter summarizes eight main problems restricting the development of Nationwide Alliance Of Arthouse Cinemas,and gives targeted suggestions for these eight problems.Through the research of this paper,this paper believes that Nationwide Alliance Of Arthouse Cinemas has solved the inherent problems of art film screening in China to a certain extent in film selection and film promotion,and has accumulated some effective excellent experience,which has effectively developed the cause of art film screening in China.However,due to its own organizational form and the changes of film market,there are some problems in the field of Nationwide Alliance Of Arthouse Cinemas,such as low efficiency of capital exchange and difficult guarantee of indicators such as inferior film screening field.These problems seriously restrict the development of Nationwide Alliance Of Arthouse Cinemas,and have more and more negative effects on Nationwide Alliance Of Arthouse Cinemas with the pass of time.At a time when China’s film market is undergoing important changes,Nationwide Alliance Of Arthouse Cinemas should seize the opportunity to further stimulate the vitality of the field,gather the strength of the field,select higher quality and more films for the audience,provide efficient film promotion and distribution services for art films,help franchised cinemas and provide higher quality cinema services for the audiences. |
PDF Full Text Request