Research On The Design Of Culturaland Creative Products With The Style Of Taohuawu Woodcut New Year Pictures

With the rapid development of cultural and creative industries,cultural creativity has gradually become the key to enhance the value of design in the future.Integrating culture into product design has become the trend of global design.Taohuawu woodcut New Year picture is a Traditional Folk Woodcut New Year picture with great characteristics in Jiangnan area.It has a long history of art and culture.With the change of social and historical environment,its artistic characteristics have different styles of the times.However,with the changes of the times,the trend of multi-cultural thoughts has impacted the development of our excellent traditional culture,and the traditional form of New Year pictures has been unable to meet the needs of modern society.On the premise of firm cultural confidence,this paper analyzes the current situation and questionnaire of Taohuawu woodcut New Year picture style cultural and creative products,and determines the design orientation of target groups and cultural and creative products.From the historical development of Taohuawu woodcut New Year pictures,the design elements of its art works in cultural and creative products are extracted.With the thinking transformation form of intention expression and symbol expression,under the design principles of Taohuawu woodblock New Year pictures’ humanistic emotion and cultural and creative products,combined with the design methods of geometric abstraction,black and white gray expression,pop art form and color emotional expression,this paper analyzes the visual expression form of traditional elements in the design of cultural and creative products from various aspects,ranges and angles.With the help of modern design thinking and concept,combined with the artistic elements of Taohuawu woodblock New Year pictures and innovative design methods,this paper designs the cultural and creative product design practice with the theme of auspicious "door god" series of traffic cards,"Tianguan" series of post it notes,"gifted" series of stamps and "black and white" series of cards.In the design,it not only retains the traditional charm of Taohuawu New Year pictures,but also emphasizes the cultural appeal;Visually,it is more in line with the diversified and individual requirements of modern needs;In terms of value,it creates more added value to drive the market economy vitality of cultural and creative products;On the development,better integration with the development of modern design,improve people’s interest and attention to traditional culture.In order to promote the development of Taohuawu woodcut New Year picture style cultural and creative products,we should create a presentation form in line with the aesthetic taste and production life of the times in the design practice of Taohuawu woodcut New Year picture style cultural and creative products.