Research On The Application Of Homophonic Auspicious Patterns In The Design Of Cultural And Creative Products

In the context of the rapid development of cultural and creative industries,it is particularly essential to extract,transform and apply local excellent art culture.Auspicious patterns,as cultural gems and artistic treasures born from thousands of years of Chinese history,are the fruits of the fusion and collision of art and culture throughout the ages,and are commonly found in people’s daily life and production activities,showing people’s pursuit of auspicious symbolism and aspiration for a better life ever since ancient times with their unique expressions,which have high artistic value.Since the quantity of auspicious patterns is huge and techniques of their expression are of complication and diversity,such as homophonic,symbolism,analogy,epithet and text,etc.,this paper mainly takes the auspicious patterns with homophonic expressions as the breakthrough point and takes homophonic auspicious patterns and cultural and creative products as the main research objects,exploring a new path to realize the inheritance and development of homophonic auspicious patterns in the design of cultural and creative products.As an undeniably important part of traditional auspicious patterns,homophonic auspicious patterns have high design and application value.Through the analysis and research of the classification,cultural connotation and artistic characteristics of homophonic auspicious patterns,this paper also combines theory with design practice on the basis of exploring the development rule of homophonic auspicious patterns and the design methods of cultural and creative products,aming to provide new ideas for the application of homophonic auspicious patterns in the design of cultural and creative products.The purpose of this paper is to flourish the homophonic auspicious patterns better cater to the demands of the current cultural and creative design market,to probe into the visual expression forms that are more conformed to the trend of modern design,and bring up the homophonic auspicious patterns to show a plentiful formal of aesthetics against the background of new era,while inflooding a new vitality and vigor...