The Influence Of Propitious Patterns On Modern Logo Design

Chinese traditional auspicious patterns has a long history, it is the art form that all people love to see and hear, it embodies the pursuit of happiness of people desire a better life. Its shape and meaning is an important reference in terms of significance for modern design, because that it can bring about significant cultural values and social values, upgrade the level of logo design and culture, at the same time, demonstrate strong Chinese national characteristics and art charm. Overall, the national logo design mixes the domestic good and the bad ,there are both from the traditional cultural and artistic inspiration in the elements of good works, and also some crude excesses ones , which blindly copy form foreign English logo design, lack of enterprise features and cultural connotations. In this reality, the important issues food which worthies the logo designers thought and explored is how to create a excellent logo with national style and the sense of new time though absorbing the essence of art combine form the traditional auspicious patterns.Based on the field research in Wuhan, Jingzhou, Yichang, Changsha, Shijiazhuang, Tianjin Museum traditional auspicious patterns and access to relevant information, the theses investigated deeply the integration methods of connotations about traditional auspicious patterns and logo design, using of logo design, ethics, and aesthetics, consumer psychology, traditional culture and other related theoretical knowledge. Combined with the traditional characteristics of domestic outstanding examples of logo design, in analyzing the current lack of logo design on the basis of the logo design, papers suggested corresponding improvements for our long-term development. First of all, the theses leaded the traditional auspicious patterns from the ancient art of the nation, taking China Unicom uses of red Chinese knot signs as the lead article, then from the connotation of depth behind the graphics, analyzed the auspicious origin development , which focuses on the auspicious nature of the concept of patterns; Then, papers summarized and analyzed of today's logo design of domestic causes of the status quo .On this basis, with auspicious patterns in the application of logo design for the light of the excellent case, papers putted forward the innovative integration of the two specific ways and means; Afterward, the papers pointed out the international auspicious patterns to the modern logo design promotion and influence; Finally, papers elaborated on the important role and significance of auspicious patterns and logo design that combines.Theses studies suggested that, the core idea of studying traditional auspicious patterns, creating national characteristics and modernity high-quality logo depended on thorough grasping traditional cultural connotation, taking into account the people's aesthetic and psychological demands. At the same time, using of modern design principles and practices, we should bold innovate and transform the traditional auspicious patterns in the accurately premise of the purposes convey the spirit of enterprise. Only in this way, we truly innovative to promote the heritage and the context of a new era of auspicious Chinese culture, while distinct features in the design of works to elevate China's enterprises in the international market competitiveness.