| With deepening of aging degree constantly in Shanghai,the huge social needs for pension products and service provides a market space for aging industry development.However,aging industry in Shanghai develop slowly in recent years,and the supply-demand structure of market is unreasonable.From the supply side,market supply power is insufficient and the supply type and quantity is difficult to meet the needs of aging products and services;from the demand side,it is difficult to provide the necessary market attractiveness for the capital investment of the aged industry because of the insufficient effective demand of the market for the aged products and services.The phenomenon "best game no one played" to be showed in Shanghai’s aging industry,to a certain extent,affected the quality of life and happiness of the elderly population in Shanghai.Therefore,it is an important task to accelerate the development of the aging industry in Shanghai by researching the market supply and demand structure of aging industry,revealing the cause of the problem and exploring the corresponding countermeasures.This paper focuses on the problem of the backwardness of the aging industry and the imbalance of the supply and demand structure in Shanghai.The paper combines market supply theory,effective demand theory and supply side theory as analysis framework and combines normative research with empirical research.This paper studies the market structure of the aging industry in Shanghai from four aspects.Firstly,the author expounds the connotation of the core concept of the old industry from the theoretical point of view and expounds the theoretical value of the theory of market supply,the theory of effective demand and the supply side theory in the analysis of the structure of the aging industry market.Secondly,on the basis of historical retrospection,it analyzes the present situation of Shanghai’s aging industrial policy and market structure.Thirdly,on the basis of empiricalresearch,the paper analyzes the factors influencing the supply and demand structure of Shanghai’s aging industry market.Lastly,this paper summarizes the experience of the development of the aging industry market in foreign countries and the inspiration to the development of China’s aging industry market and demonstrates the way to optimize the supply and demand structure of Shanghai’s aging industry market from two aspects of supply and demand.Policy recommendations to enhance market supply and expand effective demand.The conclusion of the paper is that the deep reason of the imbalance of the supply and demand structure of the aging industry market in Shanghai is that it confuses the aging cause and the boundary of the aging industry,the lack of accurate positioning of the government in the aged service and the supply of the products,and makes the aged business to a certain extent The development of the aging industry market space.Therefore,adjusting the role of the government,stimulating the effective demand of the aged products and service market,and reforming the supply structure of the aged products and services are the effective paths to realize the balance of supply and demand and promote the healthy development of Shanghai aging industry. |
