The Party’s Slogan Creation In The Agricultural Cooperative Movement

The use of slogans is an effective way for the Communist Party of China to propagate political opinions and express interests.During the agricultural cooperative movement,the Communist Party of China used the slogan to consolidate the new regime and mobilize all the people to actively participate in the cause of socialist construction,which played a key role in integrating social resources and rallying social construction forces.This article takes the Hunan Agricultural Cooperation Movement as a case,discusses it from the micro angle of slogans,and takes the slogans of the Hunan Agricultural Cooperation Movement as the research object,combined with the actual situation of rural areas in Hunan Province,from the formulation of slogans and the change of farmers’ mentality From a micro perspective,we examine the process of creating slogans in the movement,sum up experience and lessons,and provide inspiration for the implementation and development of national propaganda work in the new era.The main research contents of this article are as follows:The first part is the introduction.It mainly elaborated the reason and significance of the topic selection,the current research status of slogan creation at home and abroad,and combed the concept of slogan from the aspects of content,characteristics and functions.The second part focuses on the background of the Hunan Agricultural Cooperative Movement.It elaborated the international and domestic background of Hunan’s agricultural cooperative movement in this period,and analyzed the cooperation theory of Marx and Engels as the theoretical source of the movement.The third part is the study of the slogan in the mutual aid group stage(1951-1953).This part analyzes the construction background of the mutual aid group,the content of the slogan and the effect of publicity,and summarizes the way the Hunan Provincial Party Committee created the slogan during this period.The fourth part makes a detailed analysis of the slogans at the primary stage(1953-1955).Starting from the changes in farmers’ mentality and the actual situation in rural society,the contents and propaganda effects of the slogans during this period were sorted out,and the important actions of the Hunan Provincial Party Committee in creating slogans during this period were summarized.The fifth part is the analysis of the slogans in the advanced society stage(1955-1957).This part analyzes the content and effects of the slogans of Hunan Province in the later period of the campaign,taking the peasants’ mentality changes forced by the administrative order as the starting point against the background of the turbulent and trouble-making society.The sixth part is a summary of the problems and successful experiences of the Hunan Provincial Party Committee in the slogan creation in the process of agricultural cooperative movement.By summarizing the advantages and problems,this part proposes to provide some enlightenment for the current propaganda work in China.