| In the era of new media,users are important participants in the Internet society.In the legal context of new media,we still need to attach importance to the concept of rights.Rights are still the core category of Internet legal thinking.Internet users based on legal thinking should also enjoy the basic rights of personal information,privacy and other related rights.The right of personal information is a macro protection category.The confirmation and protection of the right of personal information of Internet users is the premise and foundation for them to participate in Internet activities.But in the Internet field,users’ personal information is constantly violated,there are various factors of game,political,economic and cultural factors will affect the scope of users’ rights,and even users themselves may become intervention factors;there are also various paradigms of infringing users’ rights in the Internet,such as contract inequality,excessive collection of information and other losses Norms need to be corrected.There are many ways to protect the personal information of new media users.In this paper,firstly,the personality and property attributes of personal information are defined,and then the legal thinking is established to protect personal information.The forgotten right and data portability right in EU GDPR can also provide us with a micro legal path to learn from;under the multi participants,the legislative body,government,Internet operators and users should implement and cultivate a legal thinking to realize the protection of Internet users’ personal information rights;in addition,we can also learn from blockchain thinking and technology to carry out personal information protection Protection of information.The first chapter is the introduction part,which is the basis of the introduction part.It mainly explains the macro and micro background of the research,the practical and academic significance of the paper,and explains the basic content of the research ideas and methods.The second chapter is the combing and interpretation of the relevant literature,combing the existing representative research literature,The third chapter is the confirmation of personal information rights and the analysis of the current situation of protection.It analyzes the content of personal basic rights and the current situation of relevant protection in the Internet era.The fourth chapter is the analysis of the reasons and fields of infringement of personal information,analyzes the various forms of infringement of personal information in the Internet era,and tries to elaborate the various origins behind The fifth chapter analyzes and sorts out the property right attribute of personal information,and protects the right of personal information by introducing the property right attribute;the sixth chapter explores the multiple paths of personal information protection by analyzing the protection path of EU,cultivating legal thinking and learning from blockchain thinking;the fifth chapter and the sixth chapter are also the core part of the paper;the last chapter is the conclusion Summary.The traditional society has a set of relatively perfect order rules.The hard legal system and the soft moral tradition are integrated to promote the stability and development of the society.In the Internet society,traditional laws are at a loss in terms of application conditions and scope of application in the face of the rapid development of new Internet media.It is obviously inappropriate and backward to use fixed traditional legal thinking to face the rapid change of Internet environment.Therefore,we need to use new orderly and logical thinking to make the Internet A more benign development of society.In the era of new media,the protection of personal information is a problem that must be solved urgently.We need to continue to study and call for the establishment of relevant solutions. |