Research On Consumption Level And Influencing Factors Of Retired Old People In Tonghua City

As the process of Chinese aging society continues to deepen,the number of Chinese elderly groups and the consumer market are also growing and expanding,so the research on the elderly consumer market has gradually become a research hot spot.Among them,the retired elderly group enjoys stable income and high-quality welfare guarantee,and their lifestyle and consumption level are more representative and research value than other elderly groups.Therefore,it is richer to explore the consumption level of this group.Significance.According to existing research,in addition to the influencing factor of income level,consumer psychology,consumption concepts,work conditions,living habits,social capital and many other factors have different degrees of influence on consumption levels.Therefore,while studying the consumption level of retired senior citizens,it is more realistic to explore in depth what specific factors affect their consumption level.This article takes Tonghua City,Jilin Province as an example,and randomly selects 500 retired seniors from the 225,000 retired seniors group in the city through a questionnaire survey.After removing part of the missing questionnaires,450 questionnaires were selected as the research sample.Combining relevant research theories and existing research results,the amount of consumption expenditure and the level of consumption structure are selected as the explanatory variables of the article research;18 possible influencing factors with research significance are selected as the explanatory variables of the research,and personal characteristics,work and Three dimensions of living habits and social economy.Use SPSS20.0statistical analysis software to screen,process and descriptive analysis of interpretation and explained variable data.On this basis,using ordered logistic regression and multiple logistic regression analysis to conduct empirical analysis and testing of variables,and further analyze and study the influence and specific conditions of the consumption level of retired elderly people in Tonghua City.Based on the research results of this article,on the one hand,the influence degree and effect of the factors affecting the consumption level of retired elderly people are explored,and the factors affecting the unique characteristics of the consumption level of retired elderly people are explained by quantitative analysis;For the representative Jilin Provincial Government and society,how to improve the consumption level and quality of life of retired elderly people put forward effective response policies,and put forward positive suggestions for improving the old-age welfare system in Northeast area and responding to the aging society.