Research On Competitive Strategy Of Hainan New Concept Law Firm

With the rapid development of China’s economy and the frequent and complex diversification of market transactions,there is also a growing demand for legal services.How to seize the opportunity,give play to the competitive advantage,and develop continuously is the top priority for every law firm to think and reform.From the perspective of competitive strategy,this paper takes Hainan New Concept Law Firm as the research object.Based on the various problems that the law firm faces that restrict the development,by investigating the development status of the lawyer industry and using the theories of strategic management and competitive strategy,including PEST analysis method,five forces model,the cost leadership strategy,and SWOT analysis method,this paper proposes the development strategy and specific measures for the selected differentiation strategy as the law firm competition strategy,puts forward some specific measures to implement the strategy of differentiation of advice.