Fujian Minrong Law Firm Competition Strategy Research

Fujian Minrong Law Office is a comprehensive law firm which is approved by the Ministry of Justice and the Justice Department of Fujian Province in 1999.It is one of the largest law firms in Quanzhou.From the beginning,Minrong Law Office is in a stage of rapid development.However,in such an intense competition era,it is high time for Minrong Law Office to think that how to gain competitive advantage.What is the development goals and direction of Minrong Law Office?What competitive strategy should be adopted to achieve the goal?All of the above have become an obstacle for the further development of Minrong Law Office. With my background in MBA,I would like to use the strategic thinking to analysis the internal and external environment of Minrong Law Office and change the omission of strategic management of Minrong Law Office,which can help us to work out a feasible competitive strategy and raise our competitiveness.With my rich practice experience,I will use PEST model,Port’s five-forces model,the SWOT Analysis and the value chain to analyze the law practice of our country,and find the competitive strengths and weaknesses of law office.Finally,through the above analysis,I work out a competitive strategy for Minrong Law Office.Minrong Law Office should take differences operations and form the customer value chain which is hardly imitated or replicated by competitors.In the same time,Minrong Law Office ought to take the informatization strategy to improve their own management and service.And with the advancing of their services,Minrong Law Office will achieve its given development goal.As the representative of the legal service organizations in Quanzhou, the competition strategy research of Minrong Law Office has practical significance which can promote the development of the law office in some ways.