| The widespread popularity of the Internet and the rapid development of the mobile Internet have made online consumption the most universal consumer behavior in the current era.However,the lack of integrity in online consumption has emerged one after another.This article is to study the integrity ethics in online consumption.Firstly,it uses literature analysis to review the concept of online consumption,historical changes and its relationship with integrity;it explains the generation and development process of integrity as a kind of moral ethics;The phenomenon of anomie of integrity and ethics is analyzed by subject,using descriptive statistics for data analysis of anomie behavior of businesses,and a case analysis method for individual anomie behaviors,and pointed out the great harm of anomie of integrity to online consumption..Finally,from the theoretical perspective,this article explains that the causes of the phenomenon of anomie of integrity ethics are social environmental factors,the lack of personal virtue self-discipline,and the lack of laws and regulations.It is believed that the method to solve the phenomenon of anomie of integrity ethics is to start from both the personal value system and the social value system.Develop personal integrity ethics that meet the needs of the new era,develop cultural education that promotes the construction of personal integrity values,develop cultural industries that promote the construction of personal integrity values,build the basic principles of network integrity,speed up legislation,and build a legally based network environment,Strengthen the research on network technology and enhance the network’s gatekeeping function.Finally,build a credit value system for online consumption. |
