Research On The Media Image Of Poverty Alleviation Cadres In Short Videos

Since the dawn of human society,poverty has been a shadow.The year 2020 is the year of the end of poverty alleviation.China has made remarkable achievements in poverty alleviation.Behind these achievements are the hard work of thousands of poverty alleviation officials rooted at the grassroots level.Because of their special status,cadres not only represent their personal image,but also reflect and represent the overall image of the country and the government to some extent,and serve as a window for the general public to perceive the image of the country and the government.Therefore,the quality of the media image of cadres also reflects the cadres themselves,the government departments they represent and the governing ability of the country,and will affect the public’s evaluation of their political performance."Poverty alleviation cadres" media image is the Internet age,show the image of a medium by government officials,the study of "poverty alleviation cadres" media image,on the one hand,can enrich the government under the new media environment media image to build the related content,on the other hand on the current network public opinion has become increasingly complex environment for how to shape the image of party and government cadres and guide public opinion has a positive role.In this paper,multimodal discourse analysis theory is adopted to study the images of poverty alleviation cadres in short videos,hoping to do some theoretical exploration in the image building of Party and government cadres and government images.