A Study On The Multi-modal Construction Of Police Media Image In The Network Reality Show "Guard To Jiefang Westt"

With the continuous development of the mass media,the ideographic symbols in contemporary culture are no longer just a single modality.The "multimodality" of this kind of symbol is the development of the mass media communication form,with words as the main ideographic carrier.A single modal communication form cannot fulfill people’s increasing demand for meaning communication.The involvement of multimodal symbols in the lives of the people has become more and more in-depth,and the individual’s cognition of their own life environment and many concepts is highly dependent on the symbolized text.Based on the perspective of multi-modal analysis,under the guidance of visual grammar and multi-modal metaphor theory,this paper integrates the knowledge and methods of film studies,communication and other related disciplines,and divides the multi-modal discourse of "Guard to Jiefang West" into The three levels of culture,content and media,and focus on the analysis of the content level,and further divide the content level into the three modalities of language,image and sound,and the construction path and role of each modal in the construction of the police media image,as well as multi-modality.Analyze the role of state interaction and construction.First of all,the constructive role of language modality is to establish partial rationality and conceptual cognition.This article divides language modality into two levels of cultural context and content expression for investigation.Language modality can be reflected at the level of cultural context.The cultural context of multimodal discourse and the role of constructing reality and constructing character images can also achieve the creator’s constructive intentions through character language narration and text language narration at the content expression level;secondly,the construction of image modalities focuses on Based on the representation of reality and the establishment of partial perceptual cognition,this article divides the image into three construction paths: representation construction and composition and interactive construction according to the function of the image;thirdly,the construction function of the sound modality is to cooperate with the language and image modality.Cognitive enhancement,although the sound modality in a multimodal discourse cannot independently complete the construction of the media image,the sound modality can play a role in strengthening cognition through both music and post-sound effects;finally,multimodal language The text is not static,and the transmission of meaning is also carried out in the process of interaction.The multi-modal interaction of the police media image is embodied in two levels: multi-modal symbol interaction and multi-modal media interaction.