Research On New Media Platform’s Shaping Of The Image Of Grassroots Cadres

Live delivery of goods is a common topic,but the connotation is completely different if the subject is replaced by a grass-roots leading cadre with political identity.The leading live broadcast of goods appeared during the outbreak of the epidemic.The outbreak occurred in the post-epidemic period.Initially,it was to help economically difficult areas to solve the problem of unsalable agricultural products.However,other characteristics were revealed during the development process,such as the live broadcast of goods through new media platforms.Has a positive role in shaping the image of grassroots leaders.At the beginning of 2020,the live broadcast of leaders has appeared,and has formed a wide range of enthusiasm and discussion on the Internet,so a group of "net red county chiefs" have also appeared.The name of the online celebrity county magistrate has brought many benefits to the image shaping of the grassroots leaders.For example,the vivid images of the leaders and the diverse live broadcast formats attract a large number of audiences,and also improve the public’s impression of the leaders as "serious" and "rigid".There are also some problems,including live broadcast problems caused by uneven leadership and media literacy,such as pan-entertainment,untimely public opinion response,etc.,which cause image stigmatization.The era of new media requires everyone to be exposed to new media so that they can grasp and understand the trends of public opinion in a timely manner.For people with political identities like grassroots leaders,the use of new media platforms to transform their identities and communicate and exchange with the public in a way that is well-loved is conducive to the transmission and reception of information.When leaders contact the new media platform,they can use the live broadcast of the new media to convey more information and help them realize the importance of improving their media literacy.Leaders should pay attention to the image shaping of individuals and the leadership team,so that they can create a more positive image and can truly keep up with the development of the times through contact with new media.Knowing how to use the power of new media to do a good job can achieve a multiplier effect with half the effort.Specifically,this chapter is divided into three parts:The first part of this article is to investigate and study the status quo of grassroots leaders participating in live delivery of goods.First of all,it should be clear that before the grassroots leaders participate in the live delivery of goods,the development status of the live delivery of goods,including the market size,development trend,etc.,provides opportunities for the grassroots leaders to participate in the live delivery of goods.The article explores when the live broadcast of grass-roots leading cadres started and how it developed.At the same time,it sorts out the direct relationship and connection between the new media platform and the "County Chief Live Broadcast",so as to show what kind of characteristics the "County Chief Live Broadcast" presents.The second part is mainly to select more representative cases to analyze how the live broadcast of new media platforms affects the leadership’s image shaping.In the above-mentioned research,it will be found that there are many problems in the image shaping of the grassroots leading cadres,and the analysis of the reasons reveals that there is a close connection with the new media.The second part is mainly to select more representative cases to analyze how the live broadcast of new media platforms affects the leadership’s image shaping.In the above-mentioned research,it will be found that there are many problems in the image shaping of the grassroots leading cadres,and the analysis of the reasons reveals that there is a close connection with the new media.The third part is based on the above research.It is found that the Internet has both advantages and disadvantages.While the image of grassroots leaders is positively shaped through live broadcast of goods,many problems will arise due to some uncontrollable factors.These include the media literacy of the leaders,the ability to deliver goods in live broadcast,and how the audience interprets a series of behaviors of the leaders.Therefore,it is necessary to find the problem on the basis of the original content and give reasonable development suggestions at the same time.