Research On Military Media Image Of We-media Short Video

Army image is an important "soft power" of the army,the army image relationship of the national defense military development and construction,military image creation,military image creation and transmission has been as the focus of attention of the state and people,and as a important subject in the construction of the military culture,the spread of the army’s image has experienced from the transformation and upgrading of traditional media to new media.New media platforms developed on the basis of Internet media,such as blog,microblog,wechat public account and short video,have spawned the birth of online we media.Military we-media came into being,opening up channels for military communication,expanding the scope of military communication,and enhancing the influence of military communication.The popularity and publicity of "Tik Tok" short video provides a brand new way for the dissemination of military culture.This paper choose trill short video "number one sentry" as the research object,according to the method of "three layers framework" kuo-jen tsang structures,research framework,according to trill expression and characteristics of short video,according to the "high,medium and low" three levels of content research framework to trill short video "number one sentry" military related contents in the media image of in-depth study,as a starting point,Summarize the characteristics and relevant laws of the military image presentation in the current short video platform,and put forward development suggestions.This article will trill short video of military image of "number one sentry" as the research object,think soldiers image rendering mainly divided into the state,society and individual three levels,at the national level military image is "solid relies on strong defense forces and the people",at the social level military image is "role model power and spiritual symbol",At the personal level,the image of soldiers is "ambitious youth and intellectual elite".In this paper,content analysis method is adopted to sort out the video content framework of sample accounts,and longitudinal research is conducted on sample accounts,so as to reflect the process of unofficial military we media disseminating military and military images,and summarize specific military media images.Finally,it summarizes the advantages and disadvantages of military we-media in disseminating the image of soldiers,and puts forward development suggestions focusing on the disadvantages.This meets the needs of scientific,professional and independent operation of military we-media accounts,promotes the spread of military culture,is conducive to the publicity of national defense and military policies,and has strong theoretical research value and industry value.