| Economic globalization is accelerating,China is also in a new stage of development.Its international status is constantly improving,and the government’s awareness of building a national image continues to strengthen.In 2013,the “Belt and Road” initiative was proposed.This is not only a diplomatic strategy implemented by my country,but also an important opportunity for my country to carry out the international communication of its national image.People’s Daily Overseas Edition is an important channel for China to speak its voice abroad and express China’s views and attitude.It is worthy of further analysis and discussion on how it spreads and displays the national image through the "Belt and Road" theme report and what kind of national image it has constructed.The study conducted an analysis of the “Belt and Road” reports of the People’s Daily Overseas Edition from 2013 to 2020,including the analysis of the high,medium and low three-level structure of the report content.The high-level structure analysis includes the number of reports and the layout,report theme,genre and source;medium-level structure includes analysis of report topics and sources tendencies;low-level structure is to present the reporting tendency and reporting discourse.Based on the analysis of the report’s framework,further analysis was conducted on the topic selection,topic setting,and source of the reported content.It was found that the "People’s Daily Overseas Edition" has highlighted political and economic themes in the process of building the national image,set highly targeted topics,and adopted the perspective of the government and experts.Combining the previous content analysis,discourse analysis and text analysis of the report,It is further summarized that the country’s image presented in the report is a political image of openness,tolerance and peaceful development,an economic image of prosperity and development and mutual benefit,a cultural image of diversity and exchanges,a social image of rapid development and harmony and stability,a diplomatic image of proactive and win-win cooperation."People’s Daily Overseas Edition" adopted reasonable and effective self-shaping strategies in the construction of the national image.However,there are still deficiencies such as reporting tends to be mostly positive,coverage of thematic imbalances,stereotyped discourse and traditional modes of communication.In future foreign reports,we should objectively present the national image,select the common cultural content,change the way of discourse expression,carry on the focus communication,and integrate the external communication channel to enhance the ability of constructing the national image. |
