Research On The Construction Of National Image Of China Daily Take Reports Of "One Belt,One Road" As An Example

With the rapid development trend of globalization in today’s world,the exchanges and integration between countries are also deepening.If a country wants to carry out friendly and mutual trust exchanges with other countries in the international community,it is naturally inseparable from a good national image,which is also an important element of a country’s international competitiveness and national soft power.The construction of national image cannot be separated from the news media,especially the international news media,which undertakes a great mission in shaping national image.China Daily is a state-level foreign media supervised by the Information Office of The State Council.With powerful media resources,it is an important window for readers at home and abroad to learn about China.The media positioning of China Daily not only helps to clarify some complex international rumors against China,but also helps to shape China’s real and distinctive positive image in the world.This thesis takes China Daily as the research object and selects 400 news reports on the Belt and Road Initiative from September 2013 to September 2021 as samples to conduct research from different perspectives such as news theme,length,source and genre.Using content analysis method,the thesis first codes and analyzes the obtained news reports,and then studies the specific reports,and summarizes how China Daily constructs China’s national image through specific reports.The research finds that the external reports of China Daily mainly construct the national image from three theoretical perspectives: from the perspective of constructivism,the report on the international interaction between China and other countries is constructed;From the perspective of agenda-setting theory,the thesis constructs topics based on the number of reports and topics.From the perspective of gatekeeper theory,construction is carried out based on the sources and contents of reports.Similarly,through the analysis of China Daily’s national image construction skills,we can find that the newspaper mainly constructs the economic image of China’s mutually beneficial cooperation with other countries,the political image of openness and inclusiveness,and the cultural image of innovation.It can be found that China Daily is good at using good construction skills to shape the national image,through specific news reports can construct different dimensions of national image,can not only from the height of the theory construct the national image,and can reflect the national image from the fact that dimension,we can learn from these news reports the spread of foreign successful experience,At the same time,we should also pay attention to improving communication skills with The Times.