A Survey Of The Moral Education Value Of The Traditional View Of Reason And Desire Under The Circumstances Of Consumer Society

As early as the era of natural economy,rational thinking and ethical evaluation of consumption issues have entered the vision of ancient thinkers,and a rationalism-led consumption outlook has been formed.In ancient Chinese philosophy,this tradition of rationalism mainly accumulates in the endless debate of desires from the pre-Qin to the Ming and Qing Dynasties.Examining the consumer society in China today,we can find that under the situation of normalization of epidemic prevention and control and the continuous outbreak of the Internet economy,new types of consumption are accelerating in both quality and quantity,and consumerism triggered by phenomena such as hedonic consumption,excessive consumption,and loan consumption.The trend of thought has led to consumers gradually reduced to the enslavement of instrumental rationality.To this end,through the excavation and modernity of the moral education value of the traditional view of reason and desire,research on how to critically inherit and carry forward the rationalist position of traditional Chinese culture on the issue of the relationship between desire and reason will help people to look at it rationally and dialectically.The current new consumption trends solve the ethical dilemmas caused by consumerism in my country,and provide theoretical enlightenment and practical guidance for establishing a reasonable consumption concept,promoting the development of consumer moral education,and optimizing the concept of economic development.As the background of this research,we should sort out,reflect on and criticize the ethical dilemmas caused by consumerism.These ethical dilemmas are manifested in the relationship between man and nature as natural ecology being poisoned,especially the anthropocentrism value concept destroys the harmony between man and nature;in the relationship between man and society,it is manifested as the declining rationality of value and people’s condensed in The lack of respect for the work of others behind the consumer goods has intensified the contradictions between people;the relationship between people and themselves is manifested in the lack of self-individual rational principles,and consumers bring themselves "extra repression" under the control of unlimited material desires.",reduced to a "consumer machine."As one of the ways to get rid of this dilemma,we must look back at the tradition,examine the moral education value of transcending consumerism contained in the traditional Chinese ideals and desires,and find the unity of nature and man,the unity of human and self,for the consumer subject The rational position of the unity of desire and reason establishes the ethical principles of consumption that originated from and transcends the tradition in order to form a new consumption model that is suitable for human sustainable development.Inheriting and innovating the traditional values of rationality and desire,not only helps to promote the realization of the creative transformation of traditional Chinese culture in a specific field,but also provides specific information for the return of the rational position of the contemporary Chinese consumer society and the main body of consumer behavior.Consumer ethics leads,and can also provide a Chinese path,Chinese solutions and Chinese wisdom for transcending consumerism on a global scale and entering the post-materialistic era.