Research On The Construction Of The Discourse Power Of The Mainstream Ideology In China In The Context Of The New Media

The discourse power of mainstream ideology reflects the ability of the ruling class to control,guide and regulate social thoughts and cognition in the ideological field.In China,the socialist ideology guided by marxism is the dominant mainstream ideology,and the mainstream ideological discourse is mainly manifested by marxism and its related theoretical achievements of sinicization.The discourse power of mainstream ideology in China is the ability of the communist party of China to realize and maintain the interests of the proletariat,lead the social trend of thought with marxism and its chinese-style ideological discourse system,and finally realize the control,guidance and standardization of marxist theory in the field of ideology.With the continuous development of Internet information technology,new media,as a new form of media,show new characteristics in the main body of communication,communication content,communication mode,and other aspects,and have a certain impact on the construction of discourse right of mainstream ideology in China.On the one hand,the new media brings great opportunities to the construction of the discourse power of China’s mainstream ideology.It not only provides a modern means of communication for the communication of China’s mainstream ideology,promotes the enrichment and development of the contents and forms of the communication of mainstream ideology,but also promotes the participation of the public in political life.On the other hand,in the new media environment,the western discourse hegemony invades strongly with the help of the new media platform,and the diversified social thoughts spread and grow in the cyberspace,which undoubtedly brings severe challenges to the construction of the discourse right of the mainstream ideology in China.In addition,although China actively conforms to the trend of The Times and strives to speed up the construction of new media’s ideological discourse power,and has achieved certain results in the construction of new media’s ideological discourse power,there are still many problems.At present,in the face of the complex domestic and international environment,how to continue to consolidate the dominant position of mainstream ideology and enhance the discourse power of mainstream ideology in the rapid development of new media in the era of network information is a major issue facing the party and the government.Constructing the discourse power of mainstream ideology in the context of new media is an inevitable requirement for adhering to the guiding position of marxism in the field of ideology and consolidating the ruling position of the party,which is conducive to leading the diversified social ideological trend,resisting the infiltration of western ideological discourse,and maintaining national political security.Therefore,it is necessary to follow the basic principles of the unity of party spirit and people’s character,the unity of dominance and diversity,the unity of openness and inclusiveness,the unity of critical innovation,and the unity of nationality and the world in the process of construction.The party and the government should take the initiative to change the ideological work ideas and methods,try to understand and master the rules of communication of new media and the development characteristics of network platforms,strengthen the people’s sense of responsibility,and strengthen the construction of high-quality professionals.The mainstream ideological discourse should draw strength from the fine traditional Chinese culture,combine it with China’s practice and constantly develop and innovate,so as to form a domestic and international discourse system with Chinese characteristics,Chinese style and Chinese style.We should change the way of expression and form of expression of discourse,turn professional academic and political language into popular and understandable language in daily life,promote the mainstream ideological discourse in daily life and make it more popular,and enhance the appeal of mainstream ideological discourse.At the same time,it is also necessary to constantly formulate and improve new media laws and regulations,accelerate the research and development of network core software technology,and improve the network public opinion work system,so as to provide a good environment and institutional guarantee for the construction of China’s mainstream ideological discourse power under the new media environment.